Placement Statistics
The Marketing program at SAM College of Management and Technology has consistently delivered exceptional placement outcomes, reflecting the quality of education and industry relevance of its curriculum. Over the last five years, the program has maintained a strong track record in securing placements with leading companies across diverse sectors.
| Year | Highest Package (INR) | Average Package (INR) | Median Package (INR) | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2024 | 1500000 | 800000 | 700000 | 95% | 150 |
| 2023 | 1400000 | 750000 | 650000 | 93% | 130 |
| 2022 | 1300000 | 700000 | 600000 | 90% | 110 |
| 2021 | 1200000 | 650000 | 550000 | 87% | 90 |
| 2020 | 1100000 | 600000 | 500000 | 85% | 75 |
Top Recruiting Companies
The program attracts top-tier companies that value the quality of talent produced by SAM College. These companies offer diverse roles and contribute significantly to student career development:
- Google: Offers roles in product management, data analytics, and brand strategy.
- Microsoft: Provides opportunities in marketing technology, digital strategy, and customer experience.
- Amazon: Recruits for positions in e-commerce marketing, logistics optimization, and customer engagement.
- Facebook (Meta): Hires for social media strategy, content creation, and community management roles.
- Deloitte: Offers consulting roles in marketing strategy, brand transformation, and digital innovation.
- PwC: Recruits for marketing analytics, data-driven decision making, and business advisory positions.
- Accenture: Provides opportunities in marketing technology implementation, strategic planning, and change management.
- McKinsey & Company: Offers roles in market research, strategy development, and organizational transformation.
- Procter & Gamble: Hires for brand management, consumer insights, and global marketing initiatives.
- Coca-Cola: Recruits for brand strategy, sales management, and advertising campaigns.
- Unilever: Offers positions in sustainable branding, digital marketing, and market expansion.
- JPMorgan Chase: Provides roles in financial marketing, investment banking, and corporate communications.
- Goldman Sachs: Recruits for marketing strategy, investor relations, and business development.
- IBM: Offers positions in enterprise marketing, product lifecycle management, and digital transformation.
- Walmart Labs: Hires for e-commerce strategy, data analytics, and customer experience design.
- Infosys: Provides opportunities in digital marketing, client engagement, and technology integration.
- Capgemini: Recruits for marketing consulting, CRM implementation, and business transformation projects.
- Adobe Systems: Offers roles in content strategy, digital advertising, and user experience design.
- Uber: Hires for product marketing, user growth strategies, and brand positioning.
- Nestlé: Provides positions in global brand management, sustainability marketing, and consumer insights.
Job Profiles Offered
The roles offered by these companies reflect the diverse skill set developed through the Marketing program:
- Product Manager: Leads product development, defines features, and manages lifecycle from conception to launch.
- Brand Manager: Develops brand strategies, oversees marketing campaigns, and ensures consistent brand positioning.
- Data Analyst: Analyzes consumer behavior, market trends, and campaign performance using advanced analytics tools.
- Marketing Consultant: Advises clients on marketing strategies, branding, and growth initiatives based on industry insights.
- Business Development Executive: Identifies new business opportunities, builds partnerships, and drives revenue growth.
- Customer Success Manager: Ensures customer satisfaction, manages relationships, and drives retention through strategic engagement.
- Sales Representative: Promotes products or services, meets targets, and builds client relationships.
- Content Strategist: Develops content plans, creates compelling narratives, and aligns messaging with brand values.
- Digital Marketing Specialist: Executes online campaigns across various platforms including social media, email, and search engines.
- Brand Strategy Analyst: Conducts market research, identifies trends, and advises on strategic decisions related to branding.
Sector-Wise Analysis
The placement trends across different sectors highlight the versatility of marketing skills acquired during the program:
- IT/Software: Dominates recruitment with companies like Google, Microsoft, Amazon, and IBM offering roles in product management, data analytics, and digital strategy.
- Core Engineering: Major players such as Procter & Gamble, Unilever, and Coca-Cola seek marketers for brand development, consumer insights, and global expansion initiatives.
- Finance: Institutions like JPMorgan Chase and Goldman Sachs recruit for marketing roles in investor relations, corporate communications, and business development.
- Consulting: Firms such as McKinsey & Company and Bain & Company hire for strategy development, market research, and organizational transformation projects.
- Analytics: Companies like Adobe Systems and Salesforce offer positions in content strategy, digital advertising, and user experience design.
- PSUs: Government enterprises such as Indian Oil Corporation and BHEL provide roles in marketing strategy, brand management, and public relations.
Internship Season
The internship season typically begins in the summer after the third year. Students are placed with companies based on their preferences and performance during the selection process. The average stipend offered ranges from ₹30,000 to ₹1,20,000 per month, depending on the company and role.
Internship opportunities are available in both domestic and international settings, providing students with exposure to global business practices and diverse work environments. Many interns receive full-time offers after completing their internships, indicating the value placed on practical experience by top employers.