Curriculum Overview
The MBA program at Sankalchand Patel University Mehsana is structured to provide students with a comprehensive understanding of business management principles and practical skills. The curriculum is designed to be both rigorous and relevant, ensuring that students are well-prepared for the challenges of the modern business world. The program is divided into two academic years, with each year consisting of four semesters. Students are required to complete a total of 120 credits to graduate from the program. The curriculum includes core courses, departmental electives, science electives, and practical training components. The program emphasizes experiential learning, with students engaging in case studies, business simulations, and real-world projects throughout their academic journey.
Course Structure
The curriculum is organized into three main categories: Core Courses, Departmental Electives, and Science Electives. Core courses provide students with foundational knowledge in business management, while departmental electives allow students to specialize in specific areas of interest. Science electives offer students the opportunity to explore interdisciplinary subjects that complement their business education.
Semester-wise Course Structure
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | MBA101 | Business Communication | 3-0-0-3 | None |
| 1 | MBA102 | Business Ethics | 3-0-0-3 | None |
| 1 | MBA103 | Introduction to Management | 3-0-0-3 | None |
| 1 | MBA104 | Financial Accounting | 3-0-0-3 | None |
| 1 | MBA105 | Managerial Economics | 3-0-0-3 | None |
| 1 | MBA106 | Organizational Behavior | 3-0-0-3 | None |
| 2 | MBA201 | Marketing Management | 3-0-0-3 | MBA101, MBA102 |
| 2 | MBA202 | Operations Management | 3-0-0-3 | MBA101, MBA102 |
| 2 | MBA203 | Human Resource Management | 3-0-0-3 | MBA101, MBA102 |
| 2 | MBA204 | Strategic Management | 3-0-0-3 | MBA101, MBA102 |
| 2 | MBA205 | Business Analytics | 3-0-0-3 | MBA101, MBA102 |
| 2 | MBA206 | Research Methodology | 3-0-0-3 | MBA101, MBA102 |
| 3 | MBA301 | Digital Marketing Strategy | 3-0-0-3 | MBA201 |
| 3 | MBA302 | E-commerce Management | 3-0-0-3 | MBA201 |
| 3 | MBA303 | International Business | 3-0-0-3 | MBA201 |
| 3 | MBA304 | Corporate Governance | 3-0-0-3 | MBA201 |
| 3 | MBA305 | Business Intelligence | 3-0-0-3 | MBA205 |
| 3 | MBA306 | Supply Chain Management | 3-0-0-3 | MBA202 |
| 4 | MBA401 | Business Plan Development | 3-0-0-3 | MBA301 |
| 4 | MBA402 | Innovation Management | 3-0-0-3 | MBA301 |
| 4 | MBA403 | Startup Funding | 3-0-0-3 | MBA301 |
| 4 | MBA404 | Predictive Analytics | 3-0-0-3 | MBA205 |
| 4 | MBA405 | Data Visualization | 3-0-0-3 | MBA205 |
| 4 | MBA406 | Capstone Project | 3-0-0-3 | All previous courses |
Advanced Departmental Elective Courses
The advanced departmental elective courses in the MBA program are designed to provide students with specialized knowledge and skills in specific areas of business management. These courses are offered in the second and fourth semesters and are taught by experienced faculty members with industry expertise.
Digital Marketing Strategy
This course provides students with a comprehensive understanding of digital marketing principles and strategies. Students will learn about various digital marketing channels, including search engine optimization, social media marketing, email marketing, and content marketing. The course emphasizes practical applications and case studies from leading companies. Students will also develop skills in digital marketing analytics and campaign management. The learning objectives include understanding the digital marketing landscape, developing marketing strategies, and implementing digital campaigns. This course is essential for students interested in pursuing careers in digital marketing and brand management.
E-commerce Management
E-commerce management is a crucial area of study in today's digital economy. This course covers the fundamentals of e-commerce, including online business models, digital payment systems, and customer relationship management. Students will learn about the challenges and opportunities in e-commerce and how to develop effective e-commerce strategies. The course includes practical components such as website design, online marketing, and customer analytics. The learning objectives include understanding e-commerce business models, developing online strategies, and managing digital platforms. This course prepares students for careers in e-commerce, online retail, and digital business development.
International Business
The international business course provides students with insights into global business operations and cross-cultural management. Students will learn about international trade, global markets, and multinational corporations. The course covers topics such as international marketing, global supply chain management, and cross-cultural communication. Students will also explore the impact of globalization on business strategies and organizational behavior. The learning objectives include understanding international business environments, developing global strategies, and managing cross-cultural teams. This course is essential for students interested in pursuing careers in international business and global management.
Corporate Governance
Corporate governance is a critical aspect of modern business management. This course examines the principles and practices of corporate governance, including board structure, shareholder rights, and ethical leadership. Students will learn about regulatory frameworks, risk management, and corporate accountability. The course also covers topics such as financial reporting, transparency, and stakeholder management. The learning objectives include understanding corporate governance frameworks, developing governance strategies, and managing organizational accountability. This course prepares students for careers in corporate governance, regulatory compliance, and ethical leadership.
Business Intelligence
Business intelligence is the process of collecting, analyzing, and presenting business data to support decision-making. This course provides students with skills in data analysis, business intelligence tools, and decision support systems. Students will learn about data mining, predictive analytics, and business intelligence dashboards. The course emphasizes practical applications and real-world case studies. The learning objectives include understanding business intelligence concepts, developing analytical skills, and implementing business intelligence solutions. This course is essential for students interested in data analytics, business intelligence, and decision support.
Supply Chain Management
Supply chain management is a critical function in modern business operations. This course covers the principles and practices of supply chain management, including procurement, logistics, and inventory management. Students will learn about supply chain optimization, risk management, and sustainability. The course includes practical components such as supply chain modeling and analysis. The learning objectives include understanding supply chain processes, developing supply chain strategies, and managing supply chain risks. This course prepares students for careers in supply chain management, logistics, and operations.
Business Plan Development
Business plan development is a crucial skill for entrepreneurs and business leaders. This course provides students with the knowledge and skills needed to develop comprehensive business plans. Students will learn about market analysis, financial planning, and strategic planning. The course emphasizes practical applications and real-world examples. The learning objectives include understanding business plan components, developing strategic plans, and presenting business ideas. This course is essential for students interested in entrepreneurship, business development, and innovation.
Innovation Management
Innovation management is a key driver of business success in the modern economy. This course covers the principles and practices of innovation management, including idea generation, innovation processes, and change management. Students will learn about innovation strategies, intellectual property management, and innovation metrics. The course emphasizes practical applications and case studies from leading companies. The learning objectives include understanding innovation processes, developing innovation strategies, and managing change. This course prepares students for careers in innovation management, product development, and strategic planning.
Startup Funding
Startup funding is a critical aspect of entrepreneurship and business development. This course provides students with knowledge about various funding sources, including venture capital, angel investors, and crowdfunding. Students will learn about funding strategies, pitch preparation, and investor relations. The course includes practical components such as business plan development and financial modeling. The learning objectives include understanding funding mechanisms, developing funding strategies, and preparing for investor meetings. This course is essential for students interested in entrepreneurship, venture capital, and business development.
Predictive Analytics
Predictive analytics is a powerful tool for business decision-making. This course provides students with skills in predictive modeling, data analysis, and business forecasting. Students will learn about machine learning algorithms, statistical modeling, and predictive analytics tools. The course emphasizes practical applications and real-world case studies. The learning objectives include understanding predictive analytics concepts, developing analytical skills, and implementing predictive models. This course is essential for students interested in data science, business analytics, and decision support.
Data Visualization
Data visualization is a critical skill for communicating business insights and findings. This course provides students with skills in data visualization tools, dashboard design, and storytelling with data. Students will learn about data visualization principles, visualization techniques, and interactive dashboards. The course emphasizes practical applications and real-world examples. The learning objectives include understanding data visualization concepts, developing visualization skills, and presenting data effectively. This course prepares students for careers in business intelligence, data analytics, and data visualization.
Project-Based Learning Philosophy
The MBA program at Sankalchand Patel University Mehsana emphasizes project-based learning as a core component of the educational experience. This approach ensures that students develop practical skills and apply theoretical knowledge to real-world business challenges. The program includes mandatory mini-projects in the second and third semesters, as well as a final-year capstone project.
Mini-Projects
Mini-projects are designed to provide students with hands-on experience in specific business areas. These projects are typically completed in teams and involve real-world business problems. Students are required to work with industry partners or faculty members to identify business challenges and develop solutions. The projects are evaluated based on the quality of the analysis, the feasibility of the proposed solutions, and the presentation skills of the students. Mini-projects help students develop critical thinking skills, teamwork abilities, and practical problem-solving capabilities.
Final-Year Capstone Project
The final-year capstone project is a comprehensive project that integrates all the knowledge and skills students have acquired throughout the MBA program. Students work on a significant business challenge or opportunity and develop a comprehensive solution. The capstone project is typically completed in collaboration with industry partners or faculty members. Students are required to conduct extensive research, analyze data, and present their findings to a panel of faculty members and industry experts. The capstone project is evaluated based on the quality of the research, the originality of the solution, and the presentation skills of the students. This project serves as a culmination of the student's academic journey and prepares them for professional success.
Project Selection and Mentorship
Students select their projects based on their interests and career goals. The selection process involves discussions with faculty members and industry partners to identify suitable projects. Each student is assigned a faculty mentor who provides guidance and support throughout the project development process. The mentorship process ensures that students receive expert advice and feedback to enhance the quality of their projects. Faculty mentors are experienced professionals with industry expertise and academic knowledge. The mentorship process is designed to provide students with personalized guidance and support.