Course Structure Overview
The Retail Management program at Satyendra Chandra Guria Institute Of Management Andtechnology spans eight semesters, with a carefully structured curriculum designed to build progressive expertise from foundational knowledge to advanced specializations. Each semester includes core courses, departmental electives, science electives, and laboratory sessions that align with industry standards and emerging trends in retail.
Semester-wise Course Schedule
| Semester | Course Code | Course Title | Credits (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | RMT101 | Introduction to Retail Management | 3-0-0-3 | - |
| 1 | RMT102 | Business Mathematics and Statistics | 4-0-0-4 | - |
| 1 | RMT103 | Principles of Management | 3-0-0-3 | - |
| 1 | RMT104 | Introduction to Marketing | 3-0-0-3 | - |
| 1 | RMT105 | Computer Applications in Business | 2-0-2-3 | - |
| 1 | RMT106 | Business Communication | 3-0-0-3 | - |
| 2 | RMT201 | Consumer Behavior | 3-0-0-3 | RMT101, RMT102 |
| 2 | RMT202 | Organizational Behavior | 3-0-0-3 | RMT101, RMT103 |
| 2 | RMT203 | Operations Management | 3-0-0-3 | RMT101, RMT102 |
| 2 | RMT204 | Financial Accounting | 3-0-0-3 | - |
| 2 | RMT205 | Research Methodology | 2-0-0-2 | RMT102 |
| 2 | RMT206 | Introduction to Retail Analytics | 3-0-0-3 | RMT102, RMT104 |
| 3 | RMT301 | Retail Store Operations | 3-0-0-3 | RMT201, RMT202 |
| 3 | RMT302 | Supply Chain Management | 3-0-0-3 | RMT101, RMT203 |
| 3 | RMT303 | E-commerce Strategy | 3-0-0-3 | RMT104, RMT205 |
| 3 | RMT304 | Digital Marketing | 3-0-0-3 | RMT104, RMT206 |
| 3 | RMT305 | Consumer Insights and Data Analysis | 3-0-0-3 | RMT206 |
| 3 | RMT306 | Retail Innovation and Entrepreneurship | 3-0-0-3 | RMT201, RMT203 |
| 4 | RMT401 | Advanced Retail Analytics | 3-0-0-3 | RMT206, RMT305 |
| 4 | RMT402 | Retail Risk Management | 3-0-0-3 | RMT301, RMT302 |
| 4 | RMT403 | Sustainable Retail Practices | 3-0-0-3 | RMT201, RMT301 |
| 4 | RMT404 | International Retail Expansion | 3-0-0-3 | RMT301, RMT302 |
| 4 | RMT405 | Brand Management and Marketing Strategy | 3-0-0-3 | RMT104, RMT201 |
| 4 | RMT406 | Retail Technology and Automation | 3-0-0-3 | RMT205, RMT301 |
Advanced Departmental Elective Courses
The program offers several advanced departmental electives designed to deepen student expertise in specialized areas of retail management. These courses are taught by leading faculty members and involve rigorous analytical components that mirror industry practices.
- Retail Data Science: This course explores the intersection of data science and retail operations, covering topics such as predictive modeling, customer segmentation, demand forecasting, and real-time analytics. Students learn to use tools like Python, R, and SQL to analyze large datasets and derive actionable insights for business decision-making.
- Digital Retail Strategy: Focused on developing strategic plans for online retail environments, this course covers e-commerce platform design, digital customer journeys, social media integration, and mobile commerce strategies. Students work on projects that simulate real-world challenges faced by global retailers.
- Retail Consumer Psychology: Understanding consumer motivations is critical to retail success. This course delves into behavioral economics, cognitive biases, emotional triggers, and sensory marketing techniques used to influence purchasing decisions in physical and digital stores.
- Sustainable Retail Practices: As environmental concerns grow, sustainable practices are becoming essential in retail operations. This course examines sustainability frameworks, green supply chains, ethical sourcing, carbon footprint reduction, and corporate social responsibility initiatives in the retail sector.
- Retail Risk Management: Retail businesses face various risks including fraud, inventory loss, cybersecurity threats, and regulatory compliance issues. This course teaches students how to identify, assess, and mitigate these risks using risk management models and frameworks adapted for retail environments.
- Supply Chain Optimization: This course focuses on optimizing logistics and distribution networks within the retail industry. Students learn about warehouse management systems, transportation optimization, vendor selection criteria, and supply chain visibility tools that enhance operational efficiency.
- Brand Management in Retail: A deep dive into brand identity development, brand equity measurement, brand extension strategies, and brand positioning in competitive markets. The course includes case studies from global brands and hands-on exercises involving branding for retail products and services.
- Retail Innovation Labs: Students engage in innovative projects that involve ideation, prototyping, testing, and implementation of new retail concepts. These labs provide exposure to emerging technologies such as IoT, AR/VR, blockchain, and AI-driven automation within retail settings.
- Customer Experience Design: This course teaches students how to design seamless, personalized customer experiences across all touchpoints. Topics include journey mapping, usability testing, feedback collection, service design principles, and integration of technology for enhanced customer engagement.
- Retail Ecosystems and Platforms: Exploring the interconnected nature of retail ecosystems including suppliers, customers, partners, and regulatory bodies. This course covers platform strategies, ecosystem modeling, collaboration models, and competitive dynamics in modern retail environments.
Project-Based Learning Philosophy
The department emphasizes project-based learning as a cornerstone of its educational philosophy. Students are encouraged to apply theoretical knowledge to real-world problems through mini-projects and capstone initiatives that span multiple semesters. These projects are designed to foster collaboration, critical thinking, and practical problem-solving skills essential for career readiness.
Mini Projects
Mini projects begin in the second year and continue through the third year, with each project lasting approximately 8-10 weeks. Students form teams of 3-5 individuals and select a topic related to their field of interest under faculty supervision. Projects can range from analyzing customer satisfaction trends in local stores to developing a prototype for a new e-commerce platform.
Final-Year Thesis/Capstone Project
The final-year capstone project is a comprehensive endeavor that integrates all learned concepts and requires students to solve a significant problem or develop an innovative solution within the retail industry. Projects are typically aligned with ongoing research initiatives led by faculty members or industry partners, ensuring relevance and impact.
Students must present their findings to a panel of experts and submit a detailed report documenting methodology, results, and implications. This process not only evaluates academic knowledge but also develops presentation, writing, and professional communication skills crucial for success in any career path.