Placement Statistics for B.Tech Media Studies at Adamas University Kolkata
The placement record of our B.Tech Media Studies program consistently reflects the high caliber of students and the strength of our industry connections. Over the past five years, we have maintained a strong placement rate with competitive packages offered by top-tier organizations.
| Year | Highest Package (INR) | Average Package (INR) | Median Package (INR) | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2024 | 18,00,000 | 6,50,000 | 6,00,000 | 93% | 120 |
| 2023 | 16,00,000 | 6,20,000 | 5,80,000 | 92% | 110 |
| 2022 | 14,50,000 | 5,80,000 | 5,50,000 | 91% | 100 |
| 2021 | 13,00,000 | 5,50,000 | 5,20,000 | 89% | 90 |
| 2020 | 12,00,000 | 5,00,000 | 4,80,000 | 87% | 80 |
Top Recruiting Companies for Media Studies
- Google: Offers roles such as Content Strategist, UX Designer, and Product Manager.
- Microsoft: Recruits for positions in AI content development, digital marketing, and product management.
- Meta (Facebook): Provides opportunities in social media strategy, community engagement, and content creation.
- BBC: Hires for roles in journalism, digital storytelling, and media analytics.
- CNN: Offers positions in investigative journalism, multimedia production, and content strategy.
- National Geographic: Seeks professionals in documentary production, visual storytelling, and environmental media.
- Adobe: Recruits for roles in digital marketing, creative design, and user experience.
- WPP Group: Offers positions in brand strategy, campaign management, and media planning.
- The Guardian: Provides opportunities in data journalism, editorial content, and digital storytelling.
- Amazon Web Services: Hires for technical content creation, cloud computing, and marketing roles.
- Twitter: Offers roles in social media strategy, analytics, and content curation.
- Snapchat: Recruits for creative design, user experience, and marketing positions.
- TikTok: Provides opportunities in content creation, algorithm development, and platform strategy.
- Spotify: Offers roles in podcast production, content analytics, and music storytelling.
- LinkedIn: Hires for professional content marketing, user engagement, and community management.
Sector-Wise Analysis of Recruiting Trends
The media industry offers diverse career paths across multiple sectors. In the IT/Software sector, graduates often find roles in product development, AI content creation, digital marketing, and platform strategy. Leading companies like Google, Microsoft, Meta, and Amazon regularly recruit our students.
Core engineering firms such as Siemens, General Electric, and Tata Consultancy Services also offer opportunities for those interested in technical media solutions, including embedded systems for media devices and network infrastructure development.
In the finance sector, roles are available in quantitative analysis, algorithmic trading, risk assessment, and financial storytelling. Graduates have found positions at firms like Goldman Sachs, JPMorgan Chase, and Morgan Stanley.
Consulting firms such as McKinsey & Company, BCG, and Deloitte frequently engage with our alumni for strategy development, content consulting, and digital transformation projects.
The analytics sector offers roles in data journalism, user behavior analysis, and content personalization. Companies like Google Analytics, Tableau, and IBM Watson have hired our students for these positions.
Public sector organizations including the Ministry of Information and Broadcasting and national media agencies provide opportunities for policy development, regulatory affairs, and public communication initiatives.
Internship Season: Process and Stipend Analysis
The internship season begins in the third year, offering students valuable exposure to real-world work environments. The process involves a structured application procedure where students submit their resumes, cover letters, and academic transcripts to selected companies.
Key recruiters during the internship season include Google, Microsoft, Meta, BBC, CNN, National Geographic, and Adobe. These organizations offer stipends ranging from ₹20,000 to ₹80,000 per month, depending on the role and experience level.
Students are encouraged to participate in summer internships, which provide hands-on experience and often lead to full-time job offers upon graduation. The internship program is supported by a dedicated placement office that facilitates communication between students and employers throughout the selection process.