Course Listing Across All Semesters

Detailed Course Descriptions

Below are detailed descriptions of advanced departmental elective courses that provide students with specialized knowledge and skills in various marketing domains:

• Social Media Marketing (MKT501): This course explores the evolving landscape of social media platforms, focusing on how businesses leverage these channels for brand awareness, customer engagement, and conversion. Students learn to design targeted campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
• E-commerce Strategy (MKT502): The course delves into the strategic aspects of online retail, including digital marketing, logistics optimization, customer retention strategies, and user experience design. Students gain hands-on experience through case studies and simulations involving major e-commerce players.
• Content Marketing (MKT503): Content marketing is about creating and distributing valuable, relevant content to attract and retain a clearly defined audience. This course teaches students how to develop compelling narratives, optimize SEO, and measure the effectiveness of content strategies using analytics tools.
• Influencer Marketing (MKT504): With the rise of influencer culture, this course examines the intersection of personal branding and business marketing. Students learn about influencer identification, partnership negotiation, campaign planning, and ethical considerations in influencer collaborations.
• Marketing for Startups (MKT505): This elective is designed for students interested in early-stage ventures. It covers ideation, lean startup methodologies, market validation, pitch deck creation, and funding strategies tailored to marketing needs in startups.
• Advanced Brand Strategy (MKT601): Building on foundational brand management concepts, this course explores how global brands maintain consistency while adapting to local markets. Students analyze successful brand transformations and develop strategic frameworks for brand evolution.
• Global Brand Management (MKT602): This course focuses on international branding challenges, including cultural adaptation, regulatory compliance, and cross-border communication strategies. Students study real-world examples from multinational corporations and assess brand performance in diverse markets.
• Marketing Analytics and Predictive Modeling (MKT603): Utilizing statistical tools and machine learning algorithms, this course enables students to analyze large datasets and forecast consumer behavior. It includes practical training on platforms like Python, R, and Tableau for predictive analytics.
• Consumer Insights and Behavior Research (MKT604): This course investigates psychological and sociological factors influencing consumer decision-making. Through surveys, focus groups, and behavioral experiments, students learn to gather and interpret data that informs marketing strategies.
• Marketing Ethics and Regulation (MKT605): As marketing becomes increasingly regulated, this course addresses ethical dilemmas in advertising, privacy concerns, and compliance with international standards. Students explore case studies involving controversial marketing practices and regulatory responses.

Project-Based Learning Philosophy

Our department strongly believes in project-based learning as a transformative pedagogical approach that bridges theory and practice. This methodology ensures that students are not merely passive recipients of information but active participants in constructing their knowledge.

The program includes mandatory mini-projects in the third year, where students work in teams to solve real-world marketing challenges presented by industry partners. These projects span a period of six weeks and culminate in presentations to faculty mentors and industry stakeholders.

In the final year, students undertake a capstone project that serves as a culmination of their learning journey. The project must address a significant marketing issue within an organization or society, requiring students to integrate theoretical knowledge with practical skills. Each student selects a topic under the guidance of a faculty mentor, ensuring academic rigor and relevance.

The evaluation criteria for these projects include:

• Problem identification and scope definition
• Research methodology and data collection techniques
• Creativity and innovation in solution design
• Presentation skills and clarity of communication
• Impact and feasibility of proposed solutions

This approach not only enhances technical competencies but also develops soft skills such as teamwork, leadership, and project management—critical for success in the marketing profession.