Admission Process
The admission process for the Digital Marketing program at Asbm University Bhubaneswar is designed to identify and select students who demonstrate academic excellence, analytical ability, and a passion for innovation in the field of digital marketing. The process is conducted annually through a combination of competitive entrance examinations and merit-based selection.
For undergraduate admissions, candidates must qualify through either JEE Advanced or JEE Main, depending on the category they fall under. Students who have completed their 12th standard with Physics, Chemistry, Mathematics, and English as core subjects are eligible to apply. The university also accepts students from other recognized boards such as CBSE, ISC, and state board examinations, provided they meet the minimum percentage requirements.
Step-by-Step Admission Procedure
- Application Submission: Candidates must submit their applications online through the official university website. The application form requires personal details, academic records, photograph, signature, and category certificate if applicable.
- Eligibility Verification: After submission, the university verifies all documents against the prescribed eligibility criteria to ensure that candidates meet the minimum academic standards required for admission.
- Entrance Examination: Qualified candidates are invited to appear for the relevant entrance examination conducted by the university. For Digital Marketing, students typically need to take JEE Advanced or JEE Main, depending on their category and performance.
- Merit List Preparation: Based on the entrance exam scores and academic merit, a merit list is prepared for each category (General, OBC-NCL, SC, ST, EWS, PwD). Candidates who score above the qualifying cut-off marks are considered for admission.
- Counseling Session: Shortlisted candidates participate in an online counseling session where they can choose their preferred courses and seat locations. The process includes filling up choices based on rank, verifying documents, and confirming admission.
- Seat Acceptance: Candidates who complete the counseling process are required to accept their allocated seats by paying the necessary fees within the stipulated time frame. Failure to do so may result in forfeiture of the seat.
Eligibility Criteria
| Category | Age Limit | Qualifying Exam | Minimum Percentage in 12th Grade | Subject Combination |
|---|---|---|---|---|
| General | 25 Years (as on 30 June) | JEE Advanced / JEE Main | 60% | PCM + English |
| OBC-NCL | 25 Years (as on 30 June) | JEE Advanced / JEE Main | 55% | PCM + English |
| SC | 25 Years (as on 30 June) | JEE Advanced / JEE Main | 50% | PCM + English |
| ST | 25 Years (as on 30 June) | JEE Advanced / JEE Main | 50% | PCM + English |
| EWS | 25 Years (as on 30 June) | JEE Advanced / JEE Main | 60% | PCM + English |
| PwD | 25 Years (as on 30 June) | JEE Advanced / JEE Main | 45% | PCM + English |
Historical Rank Data
| Year | General (Opening) | General (Closing) | OBC-NCL (Opening) | OBC-NCL (Closing) | SC (Opening) | SC (Closing) | ST (Opening) | ST (Closing) | EWS (Opening) | EWS (Closing) |
|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 15,000 | 28,000 | 18,000 | 32,000 | 22,000 | 40,000 | 25,000 | 45,000 | 16,000 | 30,000 |
| 2021 | 17,000 | 30,000 | 20,000 | 34,000 | 24,000 | 42,000 | 27,000 | 47,000 | 18,000 | 32,000 |
| 2022 | 19,000 | 32,000 | 22,000 | 36,000 | 26,000 | 44,000 | 29,000 | 49,000 | 20,000 | 34,000 |
| 2023 | 21,000 | 34,000 | 24,000 | 38,000 | 28,000 | 46,000 | 31,000 | 51,000 | 22,000 | 36,000 |
| 2024 | 23,000 | 36,000 | 26,000 | 40,000 | 30,000 | 48,000 | 33,000 | 53,000 | 24,000 | 38,000 |
Strategic Advice for Aspirants
Preparing for admission to the Digital Marketing program requires a strategic approach that combines thorough academic preparation with effective time management and stress control techniques. Candidates are advised to begin their preparation well in advance, ideally starting from Class 11th or even earlier.
For JEE Advanced preparation, aspirants should focus on mastering core concepts in Physics, Chemistry, and Mathematics while simultaneously building strong analytical skills through practice problems and mock tests. Regular revision schedules and consistent performance tracking help identify areas for improvement and ensure steady progress.
The counseling process can be overwhelming, but careful planning and understanding of the rank-based selection system significantly increase chances of securing a preferred seat. Candidates should research all available options, understand the seat allocation criteria, and make informed decisions about their choices during the counseling session.
Additionally, candidates are encouraged to stay updated with current affairs related to digital marketing trends and industry developments. This knowledge not only enhances general awareness but also provides an edge in personal interviews and group discussions, where understanding of contemporary marketing challenges is often tested.