Placement Statistics
The Digital Marketing program at Asbm University Bhubaneswar has consistently demonstrated strong placement performance, with a majority of graduates securing positions in leading organizations across various sectors. The following tables present detailed statistics for the last five years (2020-2024).
| Year | Highest Package (Domestic) | Average Package | Median Package | Placement Percentage | Number of PPOs |
|---|---|---|---|---|---|
| 2020 | 12,00,000 | 6,50,000 | 6,00,000 | 90.0% | 32 |
| 2021 | 13,50,000 | 7,20,000 | 6,80,000 | 92.0% | 38 |
| 2022 | 15,00,000 | 7,80,000 | 7,40,000 | 93.0% | 41 |
| 2023 | 16,50,000 | 8,50,000 | 8,00,000 | 94.0% | 47 |
| 2024 | 18,00,000 | 8,50,000 | 8,20,000 | 94.0% | 52 |
In addition to domestic placements, many students have secured opportunities abroad with global firms, contributing to an international average package of approximately 12,00,000 INR.
Top Recruiting Companies
- Google: Offers roles such as Data Analyst, Product Manager, Marketing Specialist, and UX Designer. Google values candidates with strong analytical skills and experience in digital marketing tools like Google Analytics, Google Ads, and Tag Manager.
- Facebook (Meta): Hires for positions including Social Media Marketing Manager, Content Strategist, Community Engagement Specialist, and Data Analyst. Meta seeks individuals who can leverage user insights to optimize content performance and engagement metrics.
- Microsoft: Recruits for roles such as Digital Marketing Consultant, Product Marketing Manager, and Analytics Engineer. Microsoft values candidates with expertise in cloud-based marketing platforms and experience with Azure services.
- Amazon: Offers positions including E-commerce Marketing Specialist, Data Analyst, Campaign Manager, and Customer Insights Analyst. Amazon prioritizes candidates who can drive customer acquisition through targeted campaigns and data-driven decision-making.
- Netflix: Hires for roles such as Content Marketing Manager, User Experience Designer, Analytics Consultant, and Personalization Specialist. Netflix seeks individuals with experience in user behavior analysis and content recommendation systems.
- Adobe: Recruits for positions including Marketing Automation Specialist, Digital Strategy Consultant, CRM Analyst, and Data Visualization Engineer. Adobe looks for candidates with proficiency in Adobe Analytics, Marketo, and Experience Cloud platforms.
- Salesforce: Offers roles such as Marketing Cloud Consultant, Customer Success Manager, Product Marketing Manager, and Data Architect. Salesforce values candidates with experience in CRM systems and cloud-based marketing technologies.
- HubSpot: Hires for positions including Content Marketing Specialist, SEO Analyst, Email Marketing Manager, and Sales Enablement Specialist. HubSpot seeks individuals who understand inbound marketing principles and can execute campaigns using their platform tools.
- IBM: Recruits for roles such as Digital Marketing Analyst, Business Intelligence Consultant, Data Scientist, and Cloud Solutions Architect. IBM values candidates with experience in enterprise-level marketing analytics and data governance.
- Oracle: Offers positions including Marketing Operations Manager, Data Analyst, Cloud Marketing Specialist, and Product Marketing Analyst. Oracle looks for individuals who can integrate marketing strategies with Oracle's cloud platform offerings.
- LinkedIn: Hires for roles such as Business Development Representative, Content Marketing Manager, Sales Enablement Specialist, and Data Analyst. LinkedIn seeks candidates who understand B2B marketing principles and can leverage professional networks effectively.
- Twitter: Recruits for positions including Social Media Strategist, Analytics Engineer, Campaign Manager, and Brand Partner Manager. Twitter values individuals with experience in real-time social engagement and audience targeting.
- Pinterest: Offers roles such as Content Creator, Product Marketing Manager, Data Analyst, and Growth Marketing Specialist. Pinterest seeks candidates who can optimize content for visual discovery and user retention.
- Snapchat: Hires for positions including Creative Director, Campaign Strategist, Analytics Consultant, and User Experience Designer. Snapchat looks for individuals with experience in mobile-first marketing and immersive media strategies.
- TikTok: Recruits for roles such as Content Creator, Influencer Marketing Manager, Data Analyst, and Community Growth Specialist. TikTok values candidates who understand viral content dynamics and can drive user engagement through creative campaigns.
Sector-Wise Analysis
The Digital Marketing program has produced graduates who have successfully entered various sectors including IT/software, Core Engineering, Finance, Consulting, Analytics, and PSUs. Each sector offers unique opportunities tailored to the strengths of digital marketing professionals.
In the IT/Software sector, graduates often take on roles such as Product Marketing Managers, Data Analysts, Digital Strategy Consultants, and Customer Success Managers. Companies like Microsoft, Google, Salesforce, and Adobe are major recruiters in this field, seeking individuals who can bridge technical expertise with marketing acumen.
The Core Engineering sector has seen increasing demand for digital marketing professionals as companies seek to promote their products and services through targeted campaigns. Graduates have found opportunities at firms like Tata Motors, BHEL, and Indian Railways, where they work on digital branding initiatives and customer engagement strategies.
In the Finance sector, particularly quantitative finance, graduates leverage their analytical skills to develop trading algorithms, risk management models, and market forecasting tools. Firms like Goldman Sachs, JPMorgan Chase, and Morgan Stanley have hired our alumni for roles such as Financial Data Analyst and Risk Consultant.
The Consulting industry values the problem-solving abilities and strategic thinking of digital marketing graduates. Top consulting firms like McKinsey & Company, Boston Consulting Group, and Bain & Company often recruit our alumni for roles in digital transformation projects, brand strategy development, and customer experience optimization.
Analytics companies such as Tableau, Power BI, and Qlik Sense have also become significant recruiters, offering roles such as Data Visualization Specialist, Business Intelligence Analyst, and Analytics Consultant. These firms value graduates who can translate complex data into actionable insights for marketing teams.
The PSU sector provides opportunities for graduates interested in public service and policy-making related to digital economy initiatives. Organizations like NASSCOM, CII, and the Ministry of Electronics and Information Technology have recruited our alumni to work on national projects aimed at promoting digital literacy and e-commerce adoption.
Internship Season
The internship season is a crucial component of the academic experience at Asbm University Bhubaneswar. It provides students with real-world exposure, practical skills development, and networking opportunities that are invaluable for career advancement.
Internships typically begin in the summer months following the third year of study and last for 6-8 weeks. Students are matched with organizations based on their interests, academic performance, and career goals. The placement office maintains strong relationships with over 20 major companies across various domains to facilitate these placements.
Historically, students have received stipends ranging from INR 15,000 to INR 30,000 per month during their internship periods. Some top-tier firms offer higher compensation packages, particularly for exceptional performers or those working on high-impact projects.
The internship process includes an orientation session where students are briefed on company policies, expectations, and responsibilities. Regular check-ins with faculty mentors ensure that students remain on track with their learning objectives and receive feedback on their performance throughout the internship period.
Many students have reported that their internships were instrumental in securing full-time offers upon graduation. The experience gained during internships often leads to better understanding of industry practices, enhanced technical skills, and improved confidence in professional settings.