Course Structure Overview

The Bachelor of Business Administration program is structured over six semesters, with a total duration of three years. The curriculum is designed to provide a balanced blend of foundational knowledge and specialized expertise, preparing students for diverse career paths in the business world.

Semester-wise Course Listing

Semester	Course Code	Full Course Title	Credit Structure (L-T-P-C)	Pre-requisites
1	BBA-101	Introduction to Business Administration	3-0-0-3	-
1	BBA-102	Business Communication	3-0-0-3	-
1	BBA-103	Principles of Management	3-0-0-3	-
1	BBA-104	Economics for Business	3-0-0-3	-
1	BBA-105	Quantitative Methods in Business	3-0-0-3	-
1	BBA-106	Business Ethics & Social Responsibility	3-0-0-3	-
2	BBA-201	Financial Accounting	3-0-0-3	BBA-101, BBA-104
2	BBA-202	Marketing Principles	3-0-0-3	BBA-101, BBA-104
2	BBA-203	Operations Management	3-0-0-3	BBA-101, BBA-105
2	BBA-204	Human Resource Development	3-0-0-3	BBA-101, BBA-103
2	BBA-205	Business Statistics	3-0-0-3	BBA-105
2	BBA-206	Introduction to Business Law	3-0-0-3	-
3	BBA-301	Corporate Finance	3-0-0-3	BBA-201, BBA-205
3	BBA-302	Strategic Management	3-0-0-3	BBA-203, BBA-204
3	BBA-303	International Business	3-0-0-3	BBA-202, BBA-205
3	BBA-304	Risk Management & Insurance	3-0-0-3	BBA-301
3	BBA-305	Business Research Methods	3-0-0-3	BBA-205
3	BBA-306	Business Ethics & Governance	3-0-0-3	BBA-106
4	BBA-401	Business Analytics	3-0-0-3	BBA-205, BBA-305
4	BBA-402	Supply Chain Management	3-0-0-3	BBA-203
4	BBA-403	Digital Marketing Strategy	3-0-0-3	BBA-202
4	BBA-404	Sustainable Business Practices	3-0-0-3	BBA-306
4	BBA-405	Entrepreneurship Development	3-0-0-3	BBA-302
4	BBA-406	Business Policy & Decision Making	3-0-0-3	BBA-302, BBA-305
5	BBA-501	Advanced Financial Management	3-0-0-3	BBA-301, BBA-401
5	BBA-502	Marketing Research & Analytics	3-0-0-3	BBA-202, BBA-401
5	BBA-503	Global Strategic Planning	3-0-0-3	BBA-302, BBA-406
5	BBA-504	Business Innovation & Change Management	3-0-0-3	BBA-302, BBA-405
5	BBA-505	Project Management & Risk Analysis	3-0-0-3	BBA-203, BBA-401
5	BBA-506	Ethics in Business & Leadership	3-0-0-3	BBA-306, BBA-404
6	BBA-601	Capstone Project - Business Simulation	0-0-0-6	All previous semesters
6	BBA-602	Internship & Industry Exposure	0-0-0-4	All previous semesters

Advanced Departmental Elective Courses

The department offers a wide range of advanced elective courses designed to deepen students' understanding and prepare them for specialized careers in business. These courses are typically taken in the final two semesters of the program:

• Digital Marketing Strategy: This course explores how digital channels such as social media, search engines, email marketing, and content platforms can be leveraged to achieve business objectives. Students learn to design effective campaigns using tools like Google Analytics, Facebook Ads Manager, and HubSpot.
• Business Analytics & Data Science: Focused on leveraging data to make informed decisions, this course covers statistical analysis, machine learning algorithms, and visualization techniques. Students gain hands-on experience with platforms like Python, R, Tableau, and Power BI.
• Sustainable Business Practices: Examines how businesses can adopt environmentally responsible practices while maintaining profitability. Topics include carbon footprint reduction, circular economy principles, ESG reporting, and sustainable supply chain management.
• Financial Risk Management: Covers financial instruments, risk assessment models, derivatives trading, and regulatory compliance frameworks. Students learn to evaluate risks associated with investments and develop strategies for mitigation.
• Supply Chain Optimization: Analyzes the flow of goods from raw materials to end consumers, focusing on logistics, inventory control, warehouse management, and demand forecasting techniques.
• Entrepreneurship & Innovation: Provides a comprehensive understanding of starting and scaling new ventures. Students learn about business model canvases, pitch deck creation, venture capital funding, and innovation ecosystems.
• Corporate Governance & Ethics: Reviews legal frameworks governing corporate behavior, ethical decision-making processes, stakeholder theory, and board governance structures.
• International Business Negotiation: Prepares students for cross-cultural negotiations in global markets. It covers negotiation tactics, cultural sensitivity, international law, and dispute resolution mechanisms.
• Strategic Leadership & Organizational Behavior: Explores leadership theories, team dynamics, change management, organizational culture, and decision-making under uncertainty.
• Business Process Reengineering: Focuses on identifying inefficiencies in current business processes and redesigning them for improved performance. Students learn to use methodologies like BPMN and Six Sigma.

Project-Based Learning Philosophy

Our department emphasizes project-based learning as a core component of the curriculum, recognizing that real-world challenges require applied knowledge and collaborative problem-solving skills. The approach integrates theory with practice through structured mini-projects and a comprehensive capstone thesis.

Mini-Projects (Semesters 1-5)

Mini-projects are assigned at the end of each semester to reinforce learning outcomes and encourage teamwork. These projects are typically completed in groups of 3-5 students under faculty supervision. Each project must align with a specific course outcome and include:

• A clear problem statement
• Research methodology
• Data collection and analysis
• Recommendations for implementation
• Presentation to peers and faculty

Mini-projects are assessed based on originality, depth of research, clarity of presentation, and relevance to the course material. Faculty members provide detailed feedback and guidance throughout the process.

Final-Year Thesis/Capstone Project (Semester 6)

The capstone project is a significant undertaking that requires students to identify a relevant business issue, propose a solution, and present findings in a formal report. The project must demonstrate:

• Research rigor
• Application of learned concepts
• Original contribution to the field
• Professional presentation standards

Students are paired with faculty mentors who guide them through every stage of the project. The final presentation is evaluated by a panel of experts from academia and industry.