Course Structure Overview
The Marketing program at Brd College is structured over 8 semesters, with a carefully balanced mix of foundational courses, core subjects, departmental electives, science electives, and practical laboratory experiences. The curriculum aims to provide students with both broad knowledge and deep specialization in marketing.
| Year | Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|---|
| 1 | I | MKTG101 | Introduction to Marketing | 3-1-0-4 | - |
| 1 | I | MKTG102 | Business Economics | 3-1-0-4 | - |
| 1 | I | MKTG103 | Statistics for Business | 3-1-0-4 | - |
| 1 | I | MKTG104 | Consumer Psychology | 3-1-0-4 | - |
| 1 | I | MKTG105 | Business Communication | 2-0-0-2 | - |
| 1 | I | MKTG106 | Marketing Lab I | 0-0-3-2 | - |
| 1 | II | MKTG201 | Brand Management | 3-1-0-4 | MKTG101 |
| 1 | II | MKTG202 | Market Research and Analysis | 3-1-0-4 | MKTG103 |
| 1 | II | MKTG203 | Digital Marketing Fundamentals | 3-1-0-4 | MKTG101 |
| 1 | II | MKTG204 | Organizational Behavior | 3-1-0-4 | - |
| 1 | II | MKTG205 | Marketing Ethics and Sustainability | 3-1-0-4 | - |
| 1 | II | MKTG206 | Marketing Lab II | 0-0-3-2 | MKTG106 |
| 2 | III | MKTG301 | Advanced Consumer Behavior | 3-1-0-4 | MKTG104 |
| 2 | III | MKTG302 | Data Analytics for Marketing | 3-1-0-4 | MKTG103 |
| 2 | III | MKTG303 | Social Media Strategy | 3-1-0-4 | MKTG203 |
| 2 | III | MKTG304 | International Marketing | 3-1-0-4 | MKTG201 |
| 2 | III | MKTG305 | Marketing Research Methods | 3-1-0-4 | MKTG202 |
| 2 | III | MKTG306 | Marketing Lab III | 0-0-3-2 | MKTG206 |
| 2 | IV | MKTG401 | Strategic Brand Management | 3-1-0-4 | MKTG301 |
| 2 | IV | MKTG402 | E-commerce and Retail Strategy | 3-1-0-4 | MKTG203 |
| 2 | IV | MKTG403 | Marketing Technology and Innovation | 3-1-0-4 | MKTG303 |
| 2 | IV | MKTG404 | Customer Experience Design | 3-1-0-4 | MKTG301 |
| 2 | IV | MKTG405 | Marketing Analytics Capstone | 3-1-0-4 | MKTG302 |
| 2 | IV | MKTG406 | Marketing Lab IV | 0-0-3-2 | MKTG306 |
| 3 | V | MKTG501 | Global Marketing Strategy | 3-1-0-4 | MKTG404 |
| 3 | V | MKTG502 | Sustainable Branding and CSR | 3-1-0-4 | MKTG205 |
| 3 | V | MKTG503 | Digital Marketing Campaigns | 3-1-0-4 | MKTG403 |
| 3 | V | MKTG504 | Advanced Data Analytics | 3-1-0-4 | MKTG302 |
| 3 | V | MKTG505 | Marketing Innovation and Entrepreneurship | 3-1-0-4 | - |
| 3 | V | MKTG506 | Marketing Lab V | 0-0-3-2 | MKTG406 |
| 3 | VI | MKTG601 | Behavioral Economics in Marketing | 3-1-0-4 | MKTG301 |
| 3 | VI | MKTG602 | Product Development and Launch | 3-1-0-4 | - |
| 3 | VI | MKTG603 | Advanced Brand Strategy | 3-1-0-4 | MKTG501 |
| 3 | VI | MKTG604 | Campaign Analytics and Optimization | 3-1-0-4 | MKTG503 |
| 3 | VI | MKTG605 | Marketing Leadership and Team Management | 3-1-0-4 | - |
| 3 | VI | MKTG606 | Marketing Lab VI | 0-0-3-2 | MKTG506 |
| 4 | VII | MKTG701 | Final Year Project | 3-0-0-6 | All previous semesters completed |
| 4 | VII | MKTG702 | Internship Experience | 0-0-0-3 | - |
| 4 | VIII | MKTG801 | Capstone Project Presentation | 3-0-0-6 | MKTG701 |
Advanced Departmental Elective Courses
Departmental electives form a crucial part of the program, allowing students to explore niche areas and develop specialized expertise. Here are some detailed descriptions of advanced courses:
- Behavioral Economics in Marketing (MKTG601): This course examines how psychological factors influence consumer decision-making processes. Students will study cognitive biases, heuristics, and emotional triggers that affect purchasing behavior. The course includes hands-on experiments and simulations to reinforce theoretical concepts.
- Product Development and Launch (MKTG602): Designed for students interested in innovation and product management, this course covers ideation techniques, prototyping, market testing, and launch strategies. Students work on real-world projects involving new product development from concept to commercialization.
- Advanced Brand Strategy (MKTG603): This elective delves into strategic brand planning, including brand architecture, positioning, and portfolio management. Students engage in case studies of successful and failed brand launches to understand strategic frameworks.
- Campaign Analytics and Optimization (MKTG604): Focused on data-driven campaign management, this course teaches students how to measure performance, optimize ad spend, and predict outcomes using predictive analytics and machine learning models.
- Marketing Leadership and Team Management (MKTG605): This course prepares students for leadership roles by covering team dynamics, change management, communication strategies, and ethical decision-making in marketing contexts.
Project-Based Learning Approach
The Marketing program emphasizes project-based learning as a core component of education. Mini-projects are introduced in the second year, allowing students to apply theoretical knowledge to practical scenarios. These projects often involve working with real clients or case studies provided by industry partners.
Final-year projects require students to undertake comprehensive research or strategy development initiatives. They select topics aligned with their interests and career goals, guided by faculty mentors who provide expertise and support throughout the process. The final project culminates in a presentation to industry professionals and a detailed report submitted for academic evaluation.
Project selection involves a collaborative approach between students and faculty. Students submit proposals outlining their research questions or business challenges, which are reviewed and approved by advisors. This ensures that projects are both academically rigorous and practically relevant, preparing students for professional environments where problem-solving and innovation are essential skills.