Placement Statistics
The Marketing program at Brd College has consistently achieved excellent placement outcomes, with a strong track record of securing top-tier opportunities for graduates. Here are the placement statistics for the last five years:
| Year | Highest Package (Domestic) | Average Package | Median Package | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2023 | 1200000 | 650000 | 600000 | 92.0 | 42 |
| 2022 | 1100000 | 620000 | 580000 | 91.0 | 38 |
| 2021 | 1000000 | 580000 | 540000 | 90.0 | 35 |
| 2020 | 900000 | 540000 | 500000 | 89.0 | 32 |
| 2019 | 850000 | 510000 | 470000 | 87.0 | 28 |
Top Recruiting Companies
A number of leading organizations regularly recruit from our Marketing program, offering diverse roles and competitive packages:
- Google: Offers positions in Product Marketing, Brand Management, and Data Analyst roles.
- Microsoft: Recruits for roles in Digital Marketing, Strategy, and Business Development.
- IBM: Provides opportunities in Marketing Research, Customer Experience, and Analytics.
- Amazon: Hires for Product Marketing, Brand Strategy, and E-commerce roles.
- Flipkart: Offers internships and full-time positions in Digital Marketing and Retail Strategy.
- Reliance Retail: Recruits for Category Management, Brand Planning, and Customer Engagement roles.
- Coca-Cola: Provides positions in Brand Management, Marketing Communication, and Consumer Insights.
- Nike: Offers roles in Global Marketing, Digital Campaigns, and Brand Strategy.
- Hindustan Unilever Limited (HUL): Recruits for Brand Manager, Marketing Researcher, and Category Development roles.
- Procter & Gamble: Offers internships and full-time positions in Product Marketing and Consumer Insights.
- PepsiCo: Provides roles in Brand Management, Marketing Strategy, and Consumer Analytics.
- Johnson & Johnson: Recruits for Medical Device Marketing, Healthcare Brand Strategy, and Regulatory Affairs.
- Unilever: Offers internships and permanent roles in Global Brand Management and Sustainability.
- McKinsey & Company: Hires for Management Consulting roles with focus on marketing strategy.
- Boston Consulting Group: Recruits for Marketing Strategy, Business Development, and Market Research roles.
Sector-Wise Analysis
The placement trends show that graduates from the Marketing program are highly sought after across multiple sectors:
- IT/Software: Dominant sector with top recruiters like Google, Microsoft, and Amazon offering roles in digital marketing, product management, and analytics.
- Core Engineering: Companies such as IBM and Johnson & Johnson provide roles in marketing technology and healthcare branding.
- Finance: Opportunities exist in investment banking, consulting, and fintech companies for roles in marketing strategy and client engagement.
- Consulting: Firms like McKinsey & Company and BCG offer positions in marketing strategy, market research, and business development.
- Analytics: Data analytics firms like Google and Amazon seek graduates with strong analytical skills for roles in consumer insights and campaign optimization.
- PSUs: Government organizations such as the Ministry of Commerce and Reserve Bank of India recruit for roles in economic planning and policy development.
Internship Season Overview
The internship season is a crucial phase where students gain practical experience and secure job offers. Companies like Google, Microsoft, Amazon, Flipkart, and Coca-Cola typically visit campus during this period for recruitment drives.
Historically, internships have offered stipends ranging from ₹25,000 to ₹40,000 per month. Some top-tier companies provide higher compensation packages based on performance and project involvement.
The internship process includes written tests, interviews, and group discussions. Students are encouraged to prepare thoroughly by reviewing company profiles, practicing case studies, and improving soft skills such as communication and leadership.