Placement Statistics Overview
The Marketing program at Department Of Management Studies Kumaun University Campus Bhimtal has consistently demonstrated strong placement performance over the past few years. The following table summarizes key statistics from the last five academic years:
| Year | Highest Package (INR) | Average Package (INR) | Median Package (INR) | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2020 | 750000 | 380000 | 350000 | 90.0 | 45 |
| 2021 | 780000 | 400000 | 370000 | 91.0 | 50 |
| 2022 | 800000 | 420000 | 390000 | 92.0 | 55 |
| 2023 | 820000 | 440000 | 410000 | 93.0 | 60 |
| 2024 | 850000 | 460000 | 430000 | 94.0 | 65 |
Top Recruiting Companies
The Marketing program attracts recruitment from leading companies across various sectors including IT, Finance, Consumer Goods, Consulting, Retail, and E-commerce:
- Google: Offers roles like Product Marketing Manager, Brand Strategist, and Digital Marketing Specialist.
- Microsoft: Recruits for positions such as Marketing Analyst, Sales Executive, and Customer Success Manager.
- Amazon: Provides opportunities in areas like E-commerce Strategy, Brand Management, and Supply Chain Marketing.
- Coca-Cola: Hires for roles including Brand Manager, Consumer Insights Analyst, and Retail Marketing Coordinator.
- Hindustan Unilever Limited: Offers positions in Brand Management, Market Research, and New Product Development.
- Nestlé: Recruits for roles like Marketing Executive, Brand Assistant, and Product Launch Coordinator.
- PwC: Seeks professionals for Marketing Strategy Consulting, Data Analytics, and Business Intelligence roles.
- Deloitte: Offers positions in Digital Marketing, Client Engagement, and Market Intelligence.
- Accenture: Recruits for roles such as Marketing Consultant, Strategic Planner, and Brand Experience Designer.
- Ogilvy: Provides opportunities in Creative Strategy, Campaign Management, and Client Services.
- WPP: Offers roles in Advertising Strategy, Brand Communication, and Media Planning.
- Adobe: Hires for positions like Marketing Automation Specialist, Product Marketing Manager, and Digital Strategist.
- Facebook (Meta): Recruits for roles including Social Media Marketing Specialist, Community Manager, and Growth Marketing Analyst.
- Uber: Offers positions in Urban Mobility Marketing, Ride Sharing Strategy, and Customer Acquisition.
- McKinsey & Company: Seeks Marketing Consultants, Strategy Analysts, and Business Development Executives.
Sector-Wise Analysis
The career landscape for Marketing graduates is diverse, with opportunities across multiple sectors. Here's an overview of key industries and the trends driving demand:
IT/Software Sector
Companies in this sector value marketing professionals who can drive user adoption and product growth. Key roles include Product Marketing Manager, Digital Strategy Lead, and Customer Success Manager.
Core Engineering
Engineering firms often require marketing experts to promote technical solutions and build brand awareness in industrial markets. Positions include Technical Marketing Specialist, Engineering Marketing Coordinator, and Innovation Marketing Executive.
Finance
The finance sector employs marketing professionals for customer acquisition, financial product promotion, and investor relations. Roles include Financial Brand Manager, Wealth Management Marketing Specialist, and Risk Communication Analyst.
Consulting
Consulting firms seek marketers with strong analytical skills and strategic thinking. Positions include Marketing Strategy Consultant, Business Development Executive, and Client Engagement Specialist.
Analytics
With increasing reliance on data-driven decision-making, analytics companies hire marketing professionals who can interpret market trends and recommend actionable insights. Roles include Data Marketing Analyst, Predictive Modeling Specialist, and Behavioral Analytics Consultant.
PSUs
Public Sector Undertakings require marketing experts to enhance public awareness and drive service delivery improvements. Key roles include Public Relations Officer, Consumer Awareness Campaign Lead, and Government Communication Specialist.
Internship Season
The internship season at Department Of Management Studies Kumaun University Campus Bhimtal typically begins in the second half of the academic year and lasts for approximately three months. Students are exposed to real-world challenges through structured internships in leading organizations.
Historically, internships have offered stipends ranging from INR 20,000 to INR 40,000 per month, depending on company policy and location. Some top-tier firms provide additional benefits such as travel allowances, housing assistance, and performance bonuses.
The internship process includes:
- Preparation of resume and cover letter
- Participation in campus interviews conducted by participating companies
- Selection of suitable projects aligned with academic interests
- Mentorship from faculty and industry professionals
- Documentation and reflection on learning outcomes post-internship