Comprehensive Curriculum Structure
The Media Studies program at Dr D Y Patil Dnyan Prasad Pune is designed to provide a robust foundation in media theory while offering specialized tracks that align with current industry demands. The curriculum spans eight semesters and includes core subjects, departmental electives, science electives, and laboratory courses.
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | MS-101 | Introduction to Media Studies | 3-0-0-3 | - |
| 1 | MS-102 | Media History and Evolution | 3-0-0-3 | - |
| 1 | MS-103 | Communication Theory | 3-0-0-3 | - |
| 1 | MS-104 | Digital Literacy and Media Tools | 2-0-2-2 | - |
| 1 | MS-105 | Media Ethics and Responsibility | 3-0-0-3 | - |
| 1 | MS-106 | Introduction to Cultural Studies | 3-0-0-3 | - |
| 2 | MS-201 | Media Sociology and Audience Analysis | 3-0-0-3 | MS-101, MS-103 |
| 2 | MS-202 | Digital Media Production Techniques | 2-0-2-2 | MS-104 |
| 2 | MS-203 | Psychology of Communication | 3-0-0-3 | MS-101, MS-103 |
| 2 | MS-204 | Media Language and Semiotics | 3-0-0-3 | MS-101 |
| 2 | MS-205 | Introduction to Media Economics | 3-0-0-3 | - |
| 2 | MS-206 | Media Law and Regulation | 3-0-0-3 | - |
| 3 | MS-301 | Advanced Content Creation | 2-0-2-2 | MS-202 |
| 3 | MS-302 | Media Analytics and Data Science | 3-0-0-3 | MS-104, MS-201 |
| 3 | MS-303 | Social Media Strategy | 3-0-0-3 | MS-201 |
| 3 | MS-304 | Media Psychology and Consumer Behavior | 3-0-0-3 | MS-203 |
| 3 | MS-305 | Media Ethics and Global Issues | 3-0-0-3 | MS-105 |
| 3 | MS-306 | Cross-Cultural Communication in Media | 3-0-0-3 | MS-201 |
| 4 | MS-401 | Digital Marketing and Branding | 3-0-0-3 | MS-303, MS-302 |
| 4 | MS-402 | Media Production Capstone Project | 2-0-2-2 | MS-301, MS-202 |
| 4 | MS-403 | Public Relations and Crisis Management | 3-0-0-3 | MS-205 |
| 4 | MS-404 | Media and Society in the Digital Age | 3-0-0-3 | MS-201 |
| 4 | MS-405 | Research Methods in Media Studies | 3-0-0-3 | - |
| 4 | MS-406 | Global Media and Cultural Politics | 3-0-0-3 | MS-201, MS-306 |
| 5 | MS-501 | Media Analytics Project | 2-0-2-2 | MS-302 |
| 5 | MS-502 | Content Strategy and Storytelling | 3-0-0-3 | MS-402 |
| 5 | MS-503 | Media Law and Policy | 3-0-0-3 | MS-206 |
| 5 | MS-504 | Advanced Film Production Techniques | 2-0-2-2 | MS-202 |
| 5 | MS-505 | Media Economics and Business | 3-0-0-3 | MS-205 |
| 5 | MS-506 | Media Psychology Research | 3-0-0-3 | MS-304 |
| 6 | MS-601 | Final-Year Thesis/Capstone Project | 4-0-0-4 | MS-501, MS-502 |
| 6 | MS-602 | Industry Internship | 4-0-0-4 | - |
| 6 | MS-603 | Media and Technology Trends | 3-0-0-3 | - |
| 6 | MS-604 | Global Media Case Studies | 3-0-0-3 | MS-506 |
| 6 | MS-605 | Media Ethics and Social Responsibility | 3-0-0-3 | MS-105 |
| 7 | MS-701 | Advanced Digital Media Production | 2-0-2-2 | MS-402 |
| 7 | MS-702 | Media Analytics and Visualization | 3-0-0-3 | MS-501 |
| 7 | MS-703 | Content Strategy for Startups | 3-0-0-3 | MS-401, MS-502 |
| 7 | MS-704 | Media Law and Compliance | 3-0-0-3 | MS-503 |
| 7 | MS-705 | Global Media Production | 2-0-2-2 | MS-601 |
| 8 | MS-801 | Final-Year Thesis/Capstone Project | 4-0-0-4 | MS-701, MS-702 |
| 8 | MS-802 | Media Industry Internship | 4-0-0-4 | - |
Advanced Departmental Electives
Advanced departmental electives play a crucial role in allowing students to tailor their learning experience based on career aspirations and personal interests. These courses are designed to provide deep insights into specialized areas of media studies and are taught by leading experts in the field.
Media Analytics and Data Science
This course explores how data-driven approaches can be used to understand audience behavior, optimize content delivery, and measure the impact of media campaigns. Students learn to use tools like Python, R, and Tableau to analyze large datasets and derive actionable insights for media organizations.
Social Media Strategy
This elective focuses on developing effective social media strategies that align with brand objectives and target audience preferences. It covers content planning, platform-specific best practices, influencer partnerships, and community engagement tactics.
Media Psychology and Consumer Behavior
This course delves into the psychological aspects of media consumption and how individual behaviors influence media use patterns. Students explore cognitive biases, attention mechanisms, and emotional responses to different types of media content.
Cross-Cultural Communication in Media
This elective examines how cultural differences affect media production and reception across diverse populations. It includes case studies from various regions and explores the challenges and opportunities of global media representation.
Media Law and Ethics
This course provides an in-depth understanding of legal frameworks governing media industries, including copyright, defamation, privacy rights, and regulatory compliance. It also addresses ethical dilemmas faced by media professionals in their work.
Digital Marketing and Branding
This course bridges the gap between traditional marketing concepts and digital tools used in modern media environments. Students learn to create integrated marketing campaigns that leverage data analytics, SEO, and content strategy for maximum reach and engagement.
Advanced Film Production Techniques
This advanced course explores cinematography, lighting design, sound engineering, and editing techniques used in professional film production. It emphasizes hands-on experience with industry-standard equipment and software to produce high-quality visual narratives.
Media Economics and Business
This course analyzes the economic structures of media industries, including advertising models, subscription services, licensing deals, and monetization strategies. Students examine how business decisions affect content creation and distribution across platforms.
Global Media and Cultural Politics
This elective investigates the intersection of media, politics, and culture on a global scale. It explores how media shapes public opinion, influences policy-making, and reflects societal values in different cultural contexts.
Media Ethics and Social Responsibility
This course examines ethical considerations in media practices, including responsible journalism, representation of marginalized groups, and the impact of media content on society. It also addresses current debates around misinformation and digital ethics.
Project-Based Learning Philosophy
The department's philosophy on project-based learning emphasizes experiential education that allows students to apply theoretical knowledge in real-world scenarios. Mini-projects are introduced from the second semester, enabling students to experiment with media creation tools and develop collaborative skills. Final-year projects, known as capstone projects, involve extensive research, data collection, and presentation of findings to faculty and industry experts.
Projects are selected based on student interests, faculty expertise, and current industry trends. Students work closely with mentors throughout the process, receiving regular feedback and guidance. The evaluation criteria include creativity, technical execution, adherence to ethical standards, and impact assessment.