Placement Statistics
The Digital Marketing program at FACULTY OF MANAGEMENT STUDIES has consistently achieved high placement rates, reflecting the quality of education and industry recognition. Over the past five years, the program has maintained a placement rate above 90%, with some years reaching up to 95%.
| Year | Highest Package (INR) | Average Package (INR) | Median Package (INR) | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2024 | 1500000 | 500000 | 480000 | 94% | 65 |
| 2023 | 1400000 | 480000 | 470000 | 92% | 60 |
| 2022 | 1300000 | 460000 | 450000 | 90% | 55 |
| 2021 | 1200000 | 440000 | 430000 | 88% | 50 |
| 2020 | 1100000 | 420000 | 410000 | 87% | 45 |
Top Recruiting Companies
The program attracts a diverse range of top-tier companies across various sectors. The list below includes the most prominent recruiters who have participated in campus placements:
- Microsoft
- Amazon
- Meta
- Adobe
- HubSpot
- Salesforce
- Oracle
- TikTok
- Uber
- Snapchat
- Spotify
- Netflix
- IBM
- Accenture
- Deloitte
- PwC
- Infosys
- Cognizant
- HCL Technologies
- Tata Consultancy Services
- Citrix
Job Profiles and Roles
The primary roles offered by top recruiters include:
- Digital Marketing Manager
- Content Strategist
- SEO Specialist
- Social Media Manager
- Data Analyst
- Product Marketing Manager
- Brand Manager
- Customer Success Manager
- Marketing Automation Specialist
- Performance Marketing Analyst
- UX Researcher
- Web Developer
- E-commerce Strategist
- Campaign Manager
- Business Intelligence Analyst
- Brand Strategist
- Product Owner
- Marketing Operations Specialist
- Data Scientist
- Customer Experience Designer
Sector-wise Analysis
The job market for digital marketing graduates spans multiple sectors, each offering distinct opportunities and challenges.
IT/Software Sector
The IT sector remains a major employer of digital marketing professionals due to its reliance on online platforms, product launches, and customer engagement strategies. Companies like Microsoft, Google, and Amazon offer roles in digital strategy, content creation, user experience design, and performance analytics.
Core Engineering Sector
While traditionally focused on technical domains, core engineering firms are increasingly recognizing the importance of digital marketing for product positioning, customer outreach, and brand development. Companies such as Tata Consultancy Services and Infosys often recruit graduates for roles in marketing communications and digital transformation initiatives.
Finance Sector
The finance sector employs digital marketers to manage investor relations, client engagement, and public awareness campaigns related to financial products and services. Roles include financial brand management, customer acquisition strategies, and regulatory compliance marketing.
Consulting
Consulting firms like Deloitte, Accenture, and PwC frequently hire digital marketing graduates for their expertise in strategic planning, market analysis, and implementation of digital solutions across various industries.
Analytics
With the rise of data-driven decision-making, analytics firms require professionals skilled in interpreting consumer behavior patterns, campaign effectiveness, and ROI optimization. These roles often involve working with large datasets and presenting actionable insights to stakeholders.
PSUs
Public sector undertakings (PSUs) are also beginning to invest heavily in digital marketing to improve service delivery and public engagement. Graduates find opportunities in government agencies, nationalized banks, and infrastructure companies looking to modernize their marketing practices.
Internship Season
The internship season typically begins in the third year of the program, with students securing positions at leading companies for a duration of 6-8 months. Internship opportunities are sourced through direct partnerships with industry leaders and campus recruitment drives.
Historically, internships have offered stipends ranging from INR 20,000 to 40,000 per month, depending on the company and role. Many students receive full-time offers upon successful completion of their internships, often leading to higher packages in subsequent placements.
Notable companies participating in the internship season include Google, Microsoft, Amazon, Meta, and LinkedIn, among others. These companies value the practical experience gained through internships and provide mentorship opportunities that enhance career development.