FB Service Curriculum Overview
The curriculum for the FB Service program at Government Institute Of Hotel Management And Applied Nutrition is meticulously designed to provide students with a comprehensive understanding of service science, analytics, and innovation. The program spans eight semesters, each building upon previous knowledge and introducing new concepts relevant to feedback-driven service delivery.
Course Structure Table
| Semester | Course Code | Course Title | Credit Structure (L-T-P-C) | Prerequisites |
|---|---|---|---|---|
| 1 | FB0101 | Introduction to Service Science | 3-1-0-4 | - |
| 1 | FB0102 | Quantitative Methods for Business Analysis | 3-1-0-4 | - |
| 1 | FB0103 | Human Behavior in Organizations | 3-1-0-4 | - |
| 1 | FB0104 | Programming for Service Analytics | 3-1-0-4 | - |
| 1 | FB0105 | Service Design Fundamentals | 3-1-0-4 | - |
| 1 | FB0106 | Mathematics for Service Systems | 3-1-0-4 | - |
| 2 | FB0201 | Service Operations Management | 3-1-0-4 | FB0101, FB0102 |
| 2 | FB0202 | Feedback Collection and Analysis | 3-1-0-4 | FB0102 |
| 2 | FB0203 | Customer Psychology and Behavior | 3-1-0-4 | FB0103 |
| 2 | FB0204 | Data Visualization for Services | 3-1-0-4 | FB0102, FB0104 |
| 2 | FB0205 | Service Quality Management | 3-1-0-4 | FB0101 |
| 2 | FB0206 | Business Communication and Ethics | 3-1-0-4 | - |
| 3 | FB0301 | Service Analytics and Data Mining | 3-1-0-4 | FB0202, FB0204 |
| 3 | FB0302 | User Experience Research Methods | 3-1-0-4 | FB0203 |
| 3 | FB0303 | Digital Service Platforms | 3-1-0-4 | FB0201, FB0204 |
| 3 | FB0304 | Service Innovation Lab | 3-1-0-4 | FB0201, FB0205 |
| 3 | FB0305 | Service Design Thinking | 3-1-0-4 | FB0205 |
| 3 | FB0306 | Organizational Behavior and Leadership | 3-1-0-4 | FB0103 |
| 4 | FB0401 | Advanced Service Analytics | 3-1-0-4 | FB0301 |
| 4 | FB0402 | Service Robotics and Automation | 3-1-0-4 | FB0303 |
| 4 | FB0403 | Customer Journey Mapping | 3-1-0-4 | FB0203, FB0302 |
| 4 | FB0404 | Service Innovation Projects | 3-1-0-4 | FB0304 |
| 4 | FB0405 | Strategic Service Planning | 3-1-0-4 | FB0305 |
| 4 | FB0406 | Service Management Systems | 3-1-0-4 | FB0201 |
| 5 | FB0501 | Machine Learning for Service Optimization | 3-1-0-4 | FB0401 |
| 5 | FB0502 | Service Design Studio | 3-1-0-4 | FB0403, FB0405 |
| 5 | FB0503 | Public Service Delivery Reform | 3-1-0-4 | FB0406 |
| 5 | FB0504 | Sustainable Service Systems | 3-1-0-4 | FB0305 |
| 5 | FB0505 | Service Entrepreneurship | 3-1-0-4 | FB0404 |
| 5 | FB0506 | Global Service Management | 3-1-0-4 | FB0406 |
| 6 | FB0601 | Service Analytics Internship | 3-1-0-4 | FB0501, FB0502 |
| 6 | FB0602 | Research Methodology in Services | 3-1-0-4 | FB0501 |
| 6 | FB0603 | Service Policy and Governance | 3-1-0-4 | FB0503, FB0506 |
| 6 | FB0604 | Service Innovation Consulting | 3-1-0-4 | FB0505 |
| 6 | FB0605 | Service Impact Assessment | 3-1-0-4 | FB0504 |
| 6 | FB0606 | Service Leadership and Communication | 3-1-0-4 | FB0501, FB0502 |
| 7 | FB0701 | Capstone Project Proposal | 3-1-0-4 | FB0601, FB0602 |
| 7 | FB0702 | Advanced Service Research | 3-1-0-4 | FB0602 |
| 7 | FB0703 | Service Innovation Lab II | 3-1-0-4 | FB0604, FB0605 |
| 7 | FB0704 | Service Systems Design | 3-1-0-4 | FB0601, FB0603 |
| 7 | FB0705 | Service Ethics and Responsibility | 3-1-0-4 | FB0606 |
| 8 | FB0801 | Final Year Thesis | 3-1-0-4 | FB0702, FB0704 |
| 8 | FB0802 | Service Presentation and Defense | 3-1-0-4 | FB0701, FB0703 |
| 8 | FB0803 | Industry Engagement Workshop | 3-1-0-4 | FB0601, FB0705 |
| 8 | FB0804 | Service Career Planning | 3-1-0-4 | FB0702 |
| 8 | FB0805 | Service Innovation Review | 3-1-0-4 | FB0701, FB0802 |
Advanced Departmental Elective Courses
These advanced electives are designed to deepen student understanding and provide specialized skills in niche areas of service science:
Machine Learning for Service Optimization (FB0501): This course explores how machine learning algorithms can be applied to improve service delivery, reduce inefficiencies, and enhance customer satisfaction. Topics include supervised and unsupervised learning techniques, clustering algorithms, regression models, neural networks, and deep learning applications in service contexts. Students learn to implement these methods using Python libraries such as Scikit-learn, TensorFlow, and Keras. The course includes hands-on labs where students analyze real datasets from service providers to identify optimization opportunities.
Service Design Studio (FB0502): This immersive studio course allows students to work in teams on actual service design challenges posed by industry partners. Students engage in research, ideation, prototyping, testing, and implementation phases of service innovation projects. The course emphasizes user-centered design principles, co-creation methods, and iterative design thinking processes. Through real-world projects, students gain experience in designing services that are not only functional but also delightful for end-users.
Public Service Delivery Reform (FB0503): This course focuses on the transformation of public services to improve efficiency, equity, and citizen satisfaction. Students study case studies from different countries and analyze reforms in areas such as healthcare, education, transportation, and government services. The course covers policy analysis, stakeholder engagement, performance measurement, and change management strategies. Students develop skills in public service innovation and learn how to apply service science principles to solve complex societal problems.
Sustainable Service Systems (FB0504): This course examines how sustainability principles can be integrated into service delivery models. It covers topics such as carbon footprint reduction, circular economy concepts, green supply chains, renewable energy integration in services, and environmental impact assessment. Students learn to design and evaluate sustainable service systems using lifecycle analysis tools and sustainability metrics. The course also explores ethical considerations and corporate social responsibility in service contexts.
Service Entrepreneurship (FB0505): Designed for students interested in starting their own ventures or driving innovation within existing organizations, this course provides practical knowledge about entrepreneurial processes in the service sector. Topics include opportunity identification, business model creation, pitch preparation, funding strategies, legal frameworks, and scaling services. Students complete a business plan project that integrates service science principles with entrepreneurial thinking.
Global Service Management (FB0506): This course explores how service delivery varies across cultures and countries, focusing on international service standards, cross-cultural communication, global supply chain integration, and multinational service operations. Students study service models from different regions, including Western, Asian, African, and Latin American contexts. The course includes case studies of global service providers and prepares students for careers in international service management or consulting.
Service Analytics Internship (FB0601): This course provides students with real-world experience in applying analytics to service problems. Students intern at organizations that specialize in service delivery, customer feedback systems, or data analytics. They work on actual projects under the supervision of industry mentors, contributing to strategic decisions and operational improvements. The internship culminates in a detailed report and presentation to both faculty and industry stakeholders.
Research Methodology in Services (FB0602): This course introduces students to qualitative and quantitative research methods specific to service science. It covers experimental design, survey development, interview techniques, focus group facilitation, data collection strategies, and statistical analysis software. Students learn to conduct independent research projects and present findings through academic papers or conference presentations.
Service Policy and Governance (FB0603): This course examines how policies shape service delivery outcomes and how governance structures influence service quality and accountability. It covers regulatory frameworks, compliance mechanisms, public-private partnerships, and service performance indicators. Students analyze policy documents, engage in simulations of policy-making processes, and propose reforms to improve service delivery at the institutional level.
Service Innovation Consulting (FB0604): This course simulates consulting engagements where students work with real clients to address service challenges. They learn to conduct stakeholder interviews, gather feedback data, design solutions, and present recommendations. The course emphasizes client relationship management, problem-solving frameworks, and communication strategies essential for successful consulting careers.
Service Impact Assessment (FB0605): This course teaches students how to measure and evaluate the social, economic, and environmental impacts of service initiatives. It covers impact measurement methodologies, baseline studies, outcome tracking, and reporting standards. Students complete a capstone project where they assess an existing service system and propose improvements based on impact data.
Service Leadership and Communication (FB0606): This course develops leadership competencies required for driving service innovation in complex environments. It covers transformational leadership, team dynamics, conflict resolution, communication strategies, and ethical decision-making. Students engage in role-playing exercises, group projects, and reflective practices to enhance their leadership skills.
Project-Based Learning Approach
Our program emphasizes project-based learning as a core pedagogical strategy. From the first year onwards, students engage in both mini-projects and capstone projects that simulate real-world service challenges. These projects are designed to integrate theoretical knowledge with practical application, fostering critical thinking, creativity, and collaboration.
Mini-Projects: In the early semesters, students undertake small-scale projects to develop foundational skills in service analysis and design. For example, first-year students might be tasked with analyzing feedback systems at a local restaurant or hotel and proposing improvements. These projects help build confidence and introduce students to industry-standard tools and methodologies.
Final-Year Thesis/Capstone Project: The capstone project is the culmination of the student's academic journey, involving an in-depth investigation into a relevant service challenge. Students select topics aligned with their interests or current industry needs, often collaborating with external organizations. The project involves extensive research, data collection, analysis, and presentation of findings. Faculty mentors guide students through the process, ensuring high-quality outputs that contribute to the advancement of service science knowledge.
Project selection is guided by student interests, faculty expertise, and real-world relevance. Students are encouraged to propose innovative ideas or address pressing issues in service delivery. The faculty committee reviews project proposals and assigns appropriate mentors based on subject matter expertise and availability.
Evaluation criteria for projects include technical rigor, creativity, feasibility, impact potential, and presentation quality. Students must demonstrate a deep understanding of service science principles while showcasing practical problem-solving abilities. Regular progress reviews ensure that projects stay on track and meet academic standards.