Curriculum Overview
The Business Administration program at Martin Luther Christian University Shillong follows a structured curriculum that spans three years and eight semesters. This section provides a detailed breakdown of all courses, including core subjects, departmental electives, science electives, and laboratory components.
| Year | Semester | Course Code | Course Title | Credit (L-T-P-C) | Prerequisites |
|---|---|---|---|---|---|
| 1 | 1 | BBA-101 | Introduction to Management | 3-0-0-3 | - |
| 2 | BBA-102 | Business Communication | 3-0-0-3 | - | |
| 3 | BBA-103 | Economic Foundations | 3-0-0-3 | - | |
| 4 | BBA-104 | Introduction to Business Analytics | 3-0-0-3 | - | |
| 2 | 5 | BBA-201 | Marketing Principles | 3-0-0-3 | BBA-101 |
| 6 | BBA-202 | Financial Accounting | 3-0-0-3 | BBA-103 | |
| 7 | BBA-203 | Operations Management | 3-0-0-3 | BBA-101 | |
| 8 | BBA-204 | Human Resource Management | 3-0-0-3 | BBA-101 | |
| 3 | 9 | BBA-301 | Strategic Management | 3-0-0-3 | BBA-201, BBA-202 |
| 10 | BBA-302 | Business Ethics and CSR | 3-0-0-3 | BBA-101 | |
| 11 | BBA-303 | International Business | 3-0-0-3 | BBA-201, BBA-204 | |
| 12 | BBA-304 | Digital Marketing | 3-0-0-3 | BBA-201 | |
| 4 | 13 | BBA-401 | Business Analytics Capstone | 4-0-0-4 | BBA-301, BBA-304 |
| 14 | BBA-402 | Entrepreneurship Project | 4-0-0-4 | BBA-301 | |
| 15 | BBA-403 | Sustainable Business Strategy | 3-0-0-3 | BBA-302 | |
| 16 | BBA-404 | Thesis Research | 4-0-0-4 | BBA-301, BBA-303 |
Advanced Departmental Electives
The following departmental electives are offered in the latter part of the program to deepen specialization:
- Business Intelligence and Data Visualization: This course explores advanced tools like Tableau, Power BI, and Python libraries for visualizing business data. Students learn how to interpret complex datasets and present actionable insights to stakeholders.
- Corporate Governance and Ethics: Focuses on legal frameworks governing corporate behavior, board responsibilities, and stakeholder accountability in modern organizations.
- Global Supply Chain Strategy: Analyzes international logistics, procurement strategies, and risk mitigation techniques used by multinational corporations.
- Behavioral Economics in Business Decision-Making: Combines insights from psychology and economics to understand consumer behavior and decision-making processes in business contexts.
- Sustainable Innovation Management: Teaches how companies integrate sustainability into their innovation pipelines, balancing profit with environmental impact.
- Investment Banking Fundamentals: Covers financial modeling, valuation techniques, and investment analysis relevant to private equity and hedge funds.
- Customer Experience Design: Explores user journey mapping, service design principles, and tools for enhancing customer satisfaction across touchpoints.
- Business Process Reengineering: Students learn methodologies for analyzing, redesigning, and optimizing organizational workflows to improve efficiency and reduce costs.
- Financial Risk Management: Introduces derivatives, portfolio theory, and quantitative models used in managing financial risks.
- Strategic Brand Management: Examines branding strategies, brand equity, and communication frameworks for building strong market identities.
Project-Based Learning Philosophy
Our department champions project-based learning as a cornerstone of the educational experience. The program incorporates both mini-projects and a final-year capstone thesis to ensure students develop practical skills grounded in real-world applications.
Mini-projects are assigned during the second and third years, typically lasting 2–3 months. These projects are designed to reinforce classroom concepts while encouraging interdisciplinary collaboration and creativity. Students select their own topics with guidance from faculty mentors, ensuring alignment with current industry trends.
The final-year capstone project is a comprehensive endeavor that requires students to apply all learned knowledge to address a significant business challenge. It involves extensive research, stakeholder engagement, and presentation of findings to an external panel including industry professionals.
Evaluation criteria for projects include:
- Relevance and originality of the problem statement
- Quality of data collection and analysis
- Clarity of argumentation and logical reasoning
- Presentation effectiveness
- Impact potential on business outcomes
Faculty mentors are selected based on expertise and availability, ensuring students receive appropriate support throughout their project journey. The department maintains a database of mentorship opportunities, allowing students to match with experts in fields of interest.