Placement Statistics Overview
The Marketing program at Roorkee College of Management and Computer Applications Roorkee has consistently delivered strong placement outcomes over the past few years. The placement statistics reflect a robust industry engagement and high demand for our graduates by top-tier organizations across various sectors.
| Year | Highest Package (INR) | Average Package (INR) | Median Package (INR) | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2020 | 750000 | 350000 | 300000 | 86.0 | 42 |
| 2021 | 800000 | 370000 | 320000 | 88.0 | 45 |
| 2022 | 850000 | 390000 | 340000 | 90.0 | 47 |
| 2023 | 900000 | 410000 | 360000 | 91.0 | 50 |
| 2024 | 950000 | 430000 | 380000 | 92.0 | 53 |
Top Recruiting Companies
A wide range of companies actively recruit our Marketing graduates, reflecting the program's strong industry reputation and the diverse skill set developed through its curriculum.
- Google: Offers roles such as Product Manager, Marketing Analyst, and Brand Strategy Specialist.
- Facebook (Meta): Recruits for positions including Digital Marketing Specialist, Community Manager, and Growth Hacker.
- Amazon Web Services: Hires for roles like Business Development Manager, Customer Success Manager, and Product Marketing Manager.
- Microsoft: Offers positions such as Marketing Coordinator, Brand Manager, and Data Analyst in Marketing.
- Deloitte: Recruits for consulting roles with a focus on marketing strategy and digital transformation.
- PwC: Provides opportunities in marketing analytics, brand consulting, and customer experience management.
- Accenture: Offers roles in marketing innovation, strategy consulting, and digital campaigns.
- Unilever: Hires for brand manager, market research analyst, and product launch specialist positions.
- Coca-Cola: Recruits for global brand strategist, marketing planner, and consumer insights analyst roles.
- Procter & Gamble: Offers opportunities in brand management, digital marketing, and sales promotion.
- Samsung: Provides roles in product marketing, market research, and brand development.
- Johnson & Johnson: Hires for pharmaceutical marketing, healthcare branding, and consumer behavior analyst positions.
- Nestle: Offers opportunities in global brand management, digital marketing, and market expansion.
- Tata Consultancy Services: Recruits for marketing strategy, product development, and business analysis roles.
- Infosys: Provides positions in marketing analytics, customer experience, and digital transformation.
Sector-Wise Analysis
The demand for Marketing graduates extends across multiple sectors, each offering unique career pathways and growth opportunities.
IT/Software Sector
Organizations like Google, Microsoft, and Amazon are major recruiters in this sector. Roles typically include Product Marketing Manager, Growth Hacker, Data Analyst in Marketing, and Customer Success Manager. The average starting salary ranges between 350,000 to 600,000 INR per annum.
Finance Sector
Institutions like Deloitte, PwC, and Accenture offer roles in financial marketing, investment banking, and corporate finance. Positions include Financial Analyst, Marketing Consultant, and Business Development Executive. Salaries typically range from 300,000 to 500,000 INR per annum.
Consulting Sector
Top consulting firms like McKinsey, BCG, and Oliver Wyman often hire Marketing graduates for roles in strategy, brand consulting, and organizational development. These positions usually offer starting salaries between 400,000 to 700,000 INR per annum.
Analytics Sector
Companies like Tableau, Power BI, and various analytics startups are increasingly seeking professionals with marketing backgrounds for roles in data visualization, business intelligence, and customer analytics. Salaries range from 350,000 to 650,000 INR per annum.
PSUs
Public Sector Undertakings such as NTPC, BHEL, and IOCL recruit Marketing graduates for roles in branding, customer relations, and corporate communications. These positions provide job security and benefits but may have lower initial salary packages compared to private firms.
Internship Season
The internship season at Roorkee College of Management and Computer Applications Roorkee is highly competitive and well-structured. Students are exposed to real-world challenges through internships with leading organizations in the marketing domain. The process typically begins in the third year, allowing students to gain practical experience before graduation.
Key companies that offer internships include:
- Facebook (Meta)
- Amazon Web Services
- Microsoft
- Deloitte
- PwC
- Accenture
- Unilever
- Coca-Cola
- Procter & Gamble
The stipend during the internship season varies based on company policies and role responsibilities. Typically, students receive a monthly stipend ranging from 20,000 to 40,000 INR, with some top-tier firms offering additional perks like accommodation and travel allowances.
Internship experiences play a crucial role in shaping career decisions and often lead to full-time offers upon graduation. Many students receive multiple offers from different organizations, giving them the flexibility to choose based on their interests and long-term goals.