Admission Process Overview
The admission process for the Digital Marketing program at SANGHVI INSTITUTE OF MANAGEMENT AND SCIENCE PGDM is highly competitive and designed to ensure that only the most qualified candidates are selected. The process begins with the submission of an online application form, followed by document verification, entrance examination (if applicable), and final merit list preparation.
Eligibility Criteria
| Category | Qualifying Exam | Minimum Percentage in 12th Grade | Subject Combination | Age Limit |
|---|---|---|---|---|
| General | 12th Grade with PCM/PCB | 60% | Physics, Chemistry, Mathematics or Biology | Under 25 years |
| EWS | 12th Grade with PCM/PCB | 55% | Physics, Chemistry, Mathematics or Biology | Under 25 years |
| OBC-NCL | 12th Grade with PCM/PCB | 50% | Physics, Chemistry, Mathematics or Biology | Under 25 years |
| SC | 12th Grade with PCM/PCB | 45% | Physics, Chemistry, Mathematics or Biology | Under 25 years |
| ST | 12th Grade with PCM/PCB | 40% | Physics, Chemistry, Mathematics or Biology | Under 25 years |
| PwD | 12th Grade with PCM/PCB | 40% | Physics, Chemistry, Mathematics or Biology | Under 30 years |
The institute also accepts scores from national-level entrance exams such as JEE Advanced, JEE Main, and other recognized tests. Candidates must meet the minimum eligibility criteria set by the exam conducting body and the university.
Application Procedure
- Candidates must fill out the online application form available on the official website of SANGHVI INSTITUTE OF MANAGEMENT AND SCIENCE PGDM.
- All required documents including academic certificates, identity proof, caste certificate (if applicable), and photograph must be uploaded in the specified format.
- Application fees vary by category but are generally around INR 1000-2000.
- The application form is reviewed by a panel of experts who assess eligibility based on submitted documents.
- Candidates who pass the initial screening proceed to the next stage, which may include an entrance examination or interview round depending on the category and quota.
Entrance Examination
The entrance examination for admission to the Digital Marketing program is conducted in two phases: Phase I (Written Test) and Phase II (Interview). The written test assesses candidates' knowledge in quantitative aptitude, logical reasoning, verbal ability, general awareness, and basic digital marketing concepts. Interviews are conducted by a panel of faculty members and industry professionals to evaluate communication skills, leadership potential, and motivation.
Merit List Preparation
The merit list is prepared based on the combined scores obtained in the entrance examination and the academic performance in qualifying examinations. The weightage given to each component varies according to the category of the candidate. For instance, SC/ST/PwD candidates may receive additional consideration points to encourage diversity.
Seat Allocation
Seats are allocated through a centralized counseling process conducted by the institute. Candidates must participate in the counseling session where they can choose their preferred branches and courses based on their rank and availability of seats. The allocation is done according to the merit list, category-wise preferences, and the seat matrix provided by the university.
Choice Filling Strategy
To maximize chances of admission, aspirants should follow a strategic approach during choice filling:
- Start with your top choices at the beginning of the list to ensure priority selection.
- Consider regional preferences and the level of competition for different branches.
- Use previous year's rank trends to estimate the likelihood of getting into desired programs.
- Include backup options in case your top choices are unavailable.
- Ensure that you understand the subject combinations required for each branch before making selections.
Document Verification
After final seat allocation, candidates must appear for document verification at the institute campus. Required documents include academic transcripts, identity proof, caste certificate (if applicable), passport-size photographs, and any other relevant certifications. Failure to submit correct documents may result in cancellation of admission.
Seat Matrix & Rank Trends
| Year | Opening Rank (General) | Closing Rank (General) | Opening Rank (OBC-NCL) | Closing Rank (OBC-NCL) | Opening Rank (SC) | Closing Rank (SC) | Opening Rank (ST) | Closing Rank (ST) |
|---|---|---|---|---|---|---|---|---|
| 2021 | 3500 | 7800 | 4500 | 9800 | 6000 | 12000 | 8000 | 15000 |
| 2022 | 3700 | 8200 | 4700 | 10200 | 6200 | 12500 | 8200 | 15500 |
| 2023 | 4000 | 8700 | 5000 | 10800 | 6500 | 13000 | 8500 | 16000 |
| 2024 | 4200 | 9000 | 5200 | 11200 | 6800 | 13500 | 8800 | 16500 |
| 2025 | 4500 | 9500 | 5500 | 11800 | 7000 | 14000 | 9000 | 17000 |
Exam Preparation Tips
To succeed in the entrance examination for the Digital Marketing program, aspirants should focus on:
- Strengthening core concepts in quantitative aptitude and logical reasoning.
- Practicing sample papers and mock tests to improve time management skills.
- Reading current affairs regularly to stay updated with global events.
- Focusing on basic digital marketing terminology and concepts.
- Developing a strong foundation in English language comprehension.
- Creating a structured study plan that allocates time for each subject based on difficulty level.
The coaching centers affiliated with the institute offer comprehensive guidance and training to help candidates prepare effectively for the entrance examination. Regular seminars, webinars, and doubt-clearing sessions are conducted to ensure students are well-prepared for all aspects of the test.