Placement Statistics Overview
The Digital Marketing program at SANGHVI INSTITUTE OF MANAGEMENT AND SCIENCE PGDM has consistently achieved strong placement outcomes, with over 90% of graduates securing employment within six months of graduation. The average package offered to students ranges between INR 8 and 12 lakhs per annum, while the highest package has reached up to INR 20 lakhs in recent years.
| Year | Highest Package (INR) | Average Package (INR) | Median Package (INR) | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|
| 2021 | 1800000 | 900000 | 850000 | 88% | 45 |
| 2022 | 1700000 | 850000 | 800000 | 90% | 50 |
| 2023 | 1900000 | 950000 | 900000 | 91% | 55 |
| 2024 | 2000000 | 1000000 | 950000 | 92% | 60 |
| 2025 (Projected) | 2000000 | 1000000 | 950000 | 92% | 60 |
Top Recruiting Companies
The institute attracts a diverse range of top-tier companies across various sectors including IT, finance, consulting, and analytics. Some of the leading recruiters for the Digital Marketing program include:
- Google: Offers roles such as Product Manager, Data Analyst, and UX Designer.
- Meta: Recruits candidates for positions in Social Media Marketing, Ad Campaign Optimization, and Community Engagement.
- Amazon: Hires students for roles like Brand Strategist, E-commerce Marketing Specialist, and Customer Insights Analyst.
- Microsoft: Provides opportunities in Digital Strategy, Performance Marketing, and Content Creation.
- Adobe: Offers positions in Digital Experience Design, Campaign Management, and Analytics.
- Salesforce: Recruits for roles in CRM Marketing, Lead Generation, and Customer Success.
- HubSpot: Provides opportunities in Inbound Marketing, SEO Strategy, and Content Marketing.
- Deloitte: Offers consulting roles in Digital Transformation and Marketing Analytics.
- McKinsey & Company: Hires for strategy positions in digital marketing and innovation.
- Accenture: Recruits candidates for marketing technology roles and client engagement specialists.
- WPP Group: Offers positions in Brand Strategy, Digital Campaign Management, and Data Analytics.
- Ogilvy: Provides opportunities in Creative Direction, Client Services, and Marketing Communications.
- Publicis Groupe: Hires for roles in Digital Strategy, Social Media Management, and Performance Marketing.
- The Trade Desk: Recruits for positions in Programmatic Advertising, Data Science, and Campaign Optimization.
- LinkedIn: Offers roles in Sales Enablement, Talent Acquisition, and Content Strategy.
Sector-wise Analysis
The placement landscape for the Digital Marketing program is diverse, with significant opportunities across multiple sectors:
- IT/Software: Dominant sector with companies like Google, Meta, Amazon, and Microsoft offering roles in product marketing, campaign optimization, and customer analytics.
- Core Engineering: Growing segment with firms like Tesla and Siemens investing heavily in digital transformation initiatives and requiring skilled marketers to communicate their technological innovations.
- Finance: Banks and financial institutions increasingly rely on data-driven marketing strategies for customer acquisition and retention, creating demand for digital marketing professionals.
- Consulting: Top firms like McKinsey & Company and BCG seek graduates with digital marketing expertise to advise clients on innovation and growth strategies.
- Analytics: Firms specializing in business intelligence and data analytics require marketers who can interpret data trends and translate them into actionable insights.
- PSUs: Public sector undertakings are expanding their digital presence, leading to increased demand for marketing professionals with technical skills.
Internship Season
The internship season at SANGHVI INSTITUTE OF MANAGEMENT AND SCIENCE PGDM begins in the third semester and lasts until the end of the academic year. During this period, students are placed with leading companies across various industries to gain hands-on experience and build their professional networks.
Key companies participating in the internship program include:
- Meta
- Amazon
- Microsoft
- Adobe
- Salesforce
- HubSpot
- Deloitte
- Accenture
- Ogilvy
The average stipend offered during the internship season ranges from INR 30,000 to 60,000 per month. Students who perform exceptionally well during their internships often receive full-time offers from their host organizations.
Internship Stipend Data
| Company | Highest Stipend (INR) | Average Stipend (INR) |
|---|---|---|
| 80,000 | 60,000 | |
| Meta | 70,000 | 50,000 |
| Amazon | 75,000 | 55,000 |
| Microsoft | 65,000 | 45,000 |
| Adobe | 60,000 | 40,000 |
| Salesforce | 55,000 | 35,000 |
| HubSpot | 50,000 | 30,000 |
| Deloitte | 45,000 | 25,000 |
| Accenture | 40,000 | 20,000 |
| Ogilvy | 35,000 | 15,000 |
The placement cell works closely with industry partners to ensure that students receive relevant training and guidance before entering the internship season. This includes resume writing workshops, mock interviews, and technical skill-building sessions tailored to specific job profiles.