Course Structure Overview
The Marketing program at Satyendra Chandra Guria Institute Of Management Andtechnology is structured over eight semesters, with each semester comprising core courses, departmental electives, science electives, and laboratory sessions. The curriculum integrates foundational knowledge with specialized skills to prepare students for dynamic career paths in marketing.
Semester-wise Course Listing
| SEMESTER | COURSE CODE | COURSE TITLE | CREDIT STRUCTURE (L-T-P-C) | PRE-REQUISITES |
|---|---|---|---|---|
| Semester I | MKT101 | Introduction to Marketing | 3-0-0-3 | None |
| Semester I | MKT102 | Business Mathematics and Statistics | 3-0-0-3 | None |
| Semester I | MKT103 | Principles of Economics | 3-0-0-3 | None |
| Semester I | MKT104 | English for Communication Skills | 2-0-0-2 | None |
| Semester I | MKT105 | Marketing Lab I | 0-0-3-1 | None |
| Semester II | MKT201 | Consumer Behavior | 3-0-0-3 | MKT101 |
| Semester II | MKT202 | Marketing Research | 3-0-0-3 | MKT102 |
| Semester II | MKT203 | Product Management | 3-0-0-3 | MKT101 |
| Semester II | MKT204 | Business Communication | 2-0-0-2 | None |
| Semester II | MKT205 | Marketing Lab II | 0-0-3-1 | MKT105 |
| Semester III | MKT301 | Digital Marketing | 3-0-0-3 | MKT201 |
| Semester III | MKT302 | Brand Management | 3-0-0-3 | MKT201 |
| Semester III | MKT303 | International Marketing | 3-0-0-3 | MKT201 |
| Semester III | MKT304 | Marketing Analytics | 3-0-0-3 | MKT102 |
| Semester III | MKT305 | Marketing Lab III | 0-0-3-1 | MKT205 |
| Semester IV | MKT401 | Retail Management | 3-0-0-3 | MKT301 |
| Semester IV | MKT402 | Public Relations | 3-0-0-3 | MKT201 |
| Semester IV | MKT403 | Marketing Strategy | 3-0-0-3 | MKT301 |
| Semester IV | MKT404 | Entrepreneurship in Marketing | 3-0-0-3 | MKT201 |
| Semester IV | MKT405 | Marketing Lab IV | 0-0-3-1 | MKT305 |
| Semester V | MKT501 | Advanced Marketing Research | 3-0-0-3 | MKT202 |
| Semester V | MKT502 | Sustainable Marketing | 3-0-0-3 | MKT301 |
| Semester V | MKT503 | Customer Relationship Management | 3-0-0-3 | MKT201 |
| Semester V | MKT504 | Marketing Innovation and Design Thinking | 3-0-0-3 | MKT301 |
| Semester V | MKT505 | Marketing Lab V | 0-0-3-1 | MKT405 |
| Semester VI | MKT601 | Global Brand Strategy | 3-0-0-3 | MKT302 |
| Semester VI | MKT602 | Marketing Data Science | 3-0-0-3 | MKT304 |
| Semester VI | MKT603 | Marketing Ethics and Corporate Responsibility | 3-0-0-3 | MKT502 |
| Semester VI | MKT604 | Marketing in Emerging Markets | 3-0-0-3 | MKT303 |
| Semester VI | MKT605 | Marketing Lab VI | 0-0-3-1 | MKT505 |
| Semester VII | MKT701 | Strategic Brand Management | 3-0-0-3 | MKT601 |
| Semester VII | MKT702 | Advanced Consumer Insights | 3-0-0-3 | MKT503 |
| Semester VII | MKT703 | Marketing Leadership and Team Dynamics | 3-0-0-3 | MKT403 |
| Semester VII | MKT704 | Marketing for Startups and Innovation | 3-0-0-3 | MKT604 |
| Semester VII | MKT705 | Marketing Lab VII | 0-0-3-1 | MKT605 |
| Semester VIII | MKT801 | Capstone Project in Marketing | 0-0-6-3 | MKT701 |
| Semester VIII | MKT802 | Marketing Internship | 0-0-3-3 | MKT704 |
| Semester VIII | MKT803 | Marketing Research Paper | 0-0-3-3 | MKT501 |
| Semester VIII | MKT804 | Marketing Ethics and Professional Practice | 2-0-0-2 | MKT603 |
| Semester VIII | MKT805 | Marketing Lab VIII | 0-0-3-1 | MKT705 |
Advanced Departmental Electives
The department offers several advanced elective courses designed to deepen students' understanding of specialized areas within marketing. These courses are taught by leading faculty members and often involve research-based learning.
Digital Marketing
This course delves into the strategic use of digital channels to promote products and services. Students explore SEO, SEM, social media advertising, email marketing, and content strategy. The course emphasizes practical implementation through case studies and live projects with industry partners.
Brand Management
Students learn how to build, manage, and protect brand equity in competitive markets. Topics include brand architecture, brand positioning, brand identity design, and global branding strategies. The course includes hands-on workshops on brand development and strategy formulation.
Marketing Research
This course provides students with tools and techniques for conducting market research. It covers survey design, data collection methods, statistical analysis, and interpretation of findings. Students engage in real-world research projects that contribute to industry knowledge.
International Marketing
Students explore the complexities of marketing in global contexts. The course addresses cultural differences, international trade regulations, cross-border communication strategies, and adapting marketing mix elements for different markets. Case studies from multinational companies provide practical insights.
Consumer Behavior
This course investigates psychological, social, and economic factors influencing consumer decision-making. Students analyze buying patterns, perception processes, motivation theories, and influence mechanisms. The course includes interactive sessions on behavioral research methods and experimental design.
Marketing Analytics
Focusing on data-driven marketing strategies, this course teaches students to use advanced analytics for performance measurement and predictive modeling. Topics include customer segmentation, campaign optimization, conversion rate analysis, and A/B testing frameworks.
Sustainable Marketing
This elective explores how businesses can align their marketing practices with environmental and social responsibility goals. Students learn about green marketing, corporate sustainability reporting, ethical consumerism, and circular economy principles in branding.
Retail Management
The course provides insights into retail operations and strategic planning. Students study inventory management, store layout design, supply chain integration, customer service excellence, and omnichannel retail strategies. Real-world visits to retail establishments enhance understanding.
Public Relations
This course covers the theory and practice of public relations in modern marketing environments. Topics include crisis communication, media relations, stakeholder engagement, reputation management, and digital PR strategies. Students engage in simulated campaigns and media training exercises.
Entrepreneurship in Marketing
Designed for aspiring entrepreneurs, this course explores how to develop and execute effective marketing strategies for startups. It includes ideation techniques, lean startup methodologies, customer discovery processes, and building scalable marketing operations.
Project-Based Learning Philosophy
Our department strongly believes in experiential learning through project-based education. Projects are structured to mirror real-world challenges faced by organizations, ensuring that students develop practical skills and professional readiness.
Mini-Projects
Mini-projects are undertaken during the second and third years of the program. These projects focus on specific marketing problems or opportunities identified by industry partners or faculty mentors. Students work in teams to develop solutions, present findings, and receive feedback from experts.
Final-Year Thesis/Capstone Project
The capstone project is a culmination of all learning experiences during the program. Students select a topic relevant to current marketing challenges, conduct original research, and propose innovative solutions. The project is supervised by faculty members and often involves collaboration with industry stakeholders.
Project Selection and Mentorship
Students are encouraged to choose projects aligned with their interests and career goals. They can propose topics or select from suggested areas based on current market trends and organizational needs. Faculty mentors provide guidance throughout the process, ensuring quality and relevance of outcomes.