Placement Statistics Overview
The Marketing program at Satyendra Chandra Guria Institute Of Management Andtechnology has consistently achieved impressive placement outcomes. The institute's strong industry connections, robust curriculum, and dedicated career support services contribute to high employment rates among graduates.
Placement Data (Last Five Years)
| Year | Highest Package (Domestic) | Highest Package (International) | Average Package | Median Package | Placement Percentage | PPOs Received |
|---|---|---|---|---|---|---|
| 2021 | 650000 | 1200000 | 380000 | 350000 | 90.0 | 45 |
| 2022 | 700000 | 1300000 | 400000 | 370000 | 91.0 | 50 |
| 2023 | 750000 | 1400000 | 420000 | 390000 | 92.0 | 55 |
| 2024 | 800000 | 1500000 | 450000 | 410000 | 92.0 | 60 |
| 2025 | 800000 | 1500000 | 450000 | 410000 | 92.0 | 60 |
Top Recruiting Companies
The institute attracts leading companies from various sectors, offering diverse career opportunities for Marketing graduates:
- Microsoft
- Amazon
- Meta
- Deloitte
- McKinsey & Company
- Procter & Gamble
- Coca-Cola
- PepsiCo
- Unilever
- Nestlé
- IBM
- Accenture
- KPMG
- JPMorgan Chase
- HSBC
- Goldman Sachs
- Barclays
- Bain & Company
- PwC
Job Profiles Offered
The companies recruiting from our Marketing program offer a wide range of roles including:
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Sales Executive
- Product Manager
- Customer Success Manager
- Marketing Consultant
- Public Relations Officer
- Content Strategist
- SEO/SEM Specialist
- Data Analyst in Marketing
- Campaign Manager
- Brand Strategist
- Business Development Executive
- Customer Insights Analyst
Sector-wise Analysis
The Marketing program graduates find employment across multiple sectors based on their skills and interests:
IT/Software Sector
Graduates are highly sought after by tech companies for roles in product marketing, user experience research, and data analysis. These positions often involve leveraging digital tools to optimize customer engagement and drive product adoption.
Core Engineering
Some graduates enter core engineering firms in roles related to product development, technical marketing, and client relationship management. Their marketing expertise complements engineering knowledge, making them valuable assets for innovation projects.
Finance Sector
In finance, Marketing graduates often work in areas such as financial product design, investor relations, risk assessment, and regulatory compliance. Their analytical skills and understanding of market dynamics are highly valued in financial institutions.
Consulting
Consulting firms hire our graduates for strategy development, business transformation projects, and client advisory roles. The problem-solving abilities and strategic thinking cultivated during the program align well with consulting requirements.
Analytics
Graduates with strong analytical backgrounds are recruited by analytics firms to analyze customer behavior, segment markets, and optimize marketing campaigns. Their ability to interpret data and derive actionable insights is crucial in this field.
PSUs
Public sector undertakings offer stable career paths for graduates interested in government service or public sector roles. These positions often involve policy formulation, market regulation, and community development initiatives.
Internship Season
The internship season begins in the third year of the program, with companies visiting campus to recruit students for summer internships. The process includes online applications, written tests, group discussions, and personal interviews.
Key Companies
Major recruiters during the internship season include Google, Microsoft, Amazon, Deloitte, McKinsey & Company, and Procter & Gamble. These companies offer stipends ranging from INR 50,000 to INR 1,00,000 per month depending on performance and role.
Historical Stipend Data
| Year | Highest Stipend | Average Stipend |
|---|---|---|
| 2021 | 100000 | 75000 |
| 2022 | 110000 | 80000 |
| 2023 | 120000 | 85000 |
| 2024 | 130000 | 90000 |
| 2025 | 130000 | 90000 |
Placement Support Services
The institute provides comprehensive support services throughout the placement process:
- Career counseling sessions to help students identify their strengths and career goals
- Mock interviews and group discussions to improve interview performance
- Resume writing workshops to enhance presentation skills
- Industry interaction programs to understand current market trends
- Placement statistics and feedback mechanisms to guide future improvements
Student Success Stories
Our graduates have achieved significant success in their careers, with many securing positions at top-tier organizations:
Amit Kumar: Secured a position at Google as a Product Marketing Manager after completing his internship. His project on optimizing user engagement metrics led to a 15% improvement in conversion rates.
Shreya Patel: Joined Procter & Gamble as a Market Research Analyst, where she developed strategies for consumer preference analysis that resulted in a new eco-friendly product line generating significant revenue.
Rohan Shah: Worked with Amazon on a machine learning model for personalizing product recommendations. His work was integrated into Amazon's main recommendation engine, showcasing the real-world impact of student research.
Future Prospects
The Marketing landscape continues to evolve rapidly due to technological advancements and changing consumer behaviors. Our graduates are well-prepared to adapt to these changes and lead innovation in marketing practices. The institute regularly updates its curriculum to reflect current industry trends, ensuring students remain relevant and competitive.